CHAMPIONING PROFESSIONAL ARTISTRY & CREATIVITY
Hirsch Hunty (USA)
Jessica Vero (Canada)
Anastasia Totty (USA)
Michelle Soto (USA)
Kelsey Waldo (Canada)
Jane Tuttle (USA)
Ellie Citalan (USA)
Hope Jung (USA)
Amberley Robinson (USA)
Aura Aponte (USA)
A REMINDER OF THE TASK:
This competition must have impacted each artist personally and sparked an evolution: a way to see different nail products in a new light. We would like for you to channel the idea of CHANGE, whether it is inspired by nature and changes that happen in spring, or your personal development and growth. You can choose the direction, but create a complete and cohesive look that will have the 'WOW effect' and push you to innovate and teach us something new.
Create 5 Fantasy-style nails (must be at least 4 inches long) on either a model or your own hand, inspired by CHANGE using the LECHAT Perfect Match PRO 3 in 1 powders and Liquid Gel Builder provided by LECHAT.
Nails must be sculpted, and we would like to see your creativity with 3D elements and hand-painted nail art. These should be eye-catching and create a cohesive finished look.
To encourage your creativity, LECHAT has selected a variety of Perfect Match PRO powders, the new Liquid Gel Builder with HEMA Free formula, MIRANO chrome powders and something that is unique to LECHAT: our 2 in 1 color and top coat; LECHAT Gel Polish. Master Contour Sculpting Forms will be the perfect foundation for extreme shape Fantasy nails. You can use other products to enhance your design element, but primarily use LECHAT to build the nails and showcase your use of these products in the video.
To show that your nails are at least 4 inches long, please submit some photos with a ruler/tape measure next to each nail.
You are permitted to use embellishments and pre-made products, however no more than 25% of the design. The more of the design you can execute from scratch, the better you'll score on the technique element.
DELIVERABLES:
- High-quality images of your final nail design from the top, side and front angles, and a close-up of each nail. Please also provide photos of the nails against a ruler/tape measure to show that the nails are a minimum of 4 inches in length.
- A 5-7 minute video diary demonstrating your creative process, including how you work with Liquid Gel Builder (HEMA Free formula) and Perfect Match PRO 3 in 1 powder. Show the creation of each nail, and the overall look together, share your tips and techniques to inspire others.
- Share a short story behind your nail art in your video. What inspired your creation and how did it come to life? This can also be added to a write-up.
Key Dates
March 1 @ 09.00 PST: Challenge 5 revealed.
March 14 @ 17.00 PST: Challenge 5 due.
March 21 @ 09.00 PST: Techs through to Challenge 6, and techs competing in Wild Card announced.
March 25 @ 09.00 PST: Wild Card Challenge 5 due.
March 28 @ 12.00 PST: Wild Card winner and eliminated contestants announced.
ABOUT LECHAT:
Since 1993, LECHAT Nail Care Products has been a leading manufacturer of nail products for salon & spa professionals. Its products are used worldwide and continue to inspire creativity, as well as provide safe and outstanding quality nail products. We strive to continuously create and innovate nail products for our consumers to attain all that LECHAT stands for: Learn, Experience, Create, Help, Achieve & Teach.
The beauty industry is constantly changing and evolving to fit the needs of customers and understand, minimize any impact on the environment and humans. Our health is at the forefront and that is why we constantly innovate and research the best quality and safest chemicals to develop our products. LECHAT's best-selling line, Perfect Match, has been developed in a HEMA-free gel polish and matching 3 in 1 powder with Color-Fade resistant technology. LECHAT products are never tested on animals. The brand also offers a gel polish line that combines color and top coat in one. It is a great time-saving product as well as a great nail art product that works perfectly with MIRANO Chrome powders. Our latest product is a HEMA-free Liquid Gel Builder with a variety of shades, great for natural nail overlays and extensions.
We are delighted at the opportunity to share these products with this group of courageous nail artists and see how they are used for this challenge.
NORTH AMERICA'S STAR NAIL ARTIST IS SPONSORED BY
