Why you should be offering add-on services

As clients become increasingly time-poor, they may seek to find a professional that can cater to all of their beauty needs in one stint, squeezing treatments around other commitments. As a nail tech, you’ve already earned the trust of your clients, so consider expanding your treatment menu to cater to their lash, waxing, brow and tanning needs – to name a few – and earn some extra revenue while doing so.

“Nail salons and mobile technicians have an advantage in that their customers are already sat at their station, so its a perfect opportunity to upsell your exiting services and market add-on treatments,” says Helena Linsky, co-director at Q61. “There are plenty of add-on services that can be performed at the same time as a client’s manicure or pedicure – or in an additional timeframe – and can be carried out at the same nail bar or pedicure station.

“At Q61 we offer a wide range of services, from manicures and pedicures to lashes and brows. We find that our clients often want a full range of services and will often use the salon as a one-stop-shop for all their beauty needs. Being able to book just one appointment slot for their pre-holiday tanning, waxing and nails, for example, is incredibly convenient, cutting down on travel time and cost.

“Offering additional services to your existing nail service menu – particularly when these additional services cost your salon very little in terms of appointment time, space and product – is a business no-brinaer if you want to boost your salon’s earning potential, your technicians’ skillset and your client retention rate.”

As well as helping to boost your business’ bottom line, expanding your skillset can do wonders for your wellbeing and career fulfilment. “It is important for all technicians to look at other earning potential, as not only does this give your body a break from your normal working position but also gives you variety to your day, which can stop you from becoming jaded with your day-to-day routine – variety, after all, is the spice of life!” says Lisa Dunlop, Cuccio elite educator.

Read all about different ways in which you can spice up your treatment menu in the June issue of Scratch!

Image c/o Q61, Harrogate.