Why you need to add piercing to your beauty menu this summer

As we approach the summer holidays, our piercing partners are preparing for a busy few weeks where their businesses will be booked up with children having their ears pierced for the first time! Ear piercing is an all year round service, however parents often choose the long summer school holidays to have that first piercing where they don’t need to remove the jewellery and can focus on the aftercare.

A first piercing really is something to celebrate and a wonderful way to introduce new customers to your business while offering loyal customers something more! An important part about offering a piercing service to children is to make sure you create theatre and an authentic experience for the family. At Studex, we have a fantastic selection of assets for partners including our “Super Brave Kids” campaign where children receive a sticker, certificate, teddy bear and keepsake card for them to remember their day.

System 75, Studex’s premium system, offers your clients a safe, gentle and sterile piercing process, with safety for both the piercer and customer.  The beauty of the system is that it is hand pressured which makes the process as pain free as possible and, really importantly, no big bangs or sudden movements – perfect for younger clients!

The system benefits from a fully disposable, single use cartridge and pre-sterilised jewellery making the whole process hygienic.  The safety butterflies have also been designed to keep the jewellery in place while being able to clean them thoroughly to help the healing process.

With over 45 years in the industry, the team at Studex have a wealth of experience and expertise to support partners to launch and maintain a successful piercing business with starter kits, extensive style selection, training and a catalogue of marketing assets – both print and digital to enable partners to enhance the client experience.

Important to our support package is the established training programme that we have available.  Our experienced team of Regional Trainers will visit you in the comfort of your own premises to take piercers through every step of the process, including lobe and cartilage piercing, how to look after nervous clients and also tips for piercing children.

As an exclusive to Studex partners, businesses can add the Studex ADVANCED Aftercare product to their service.  This product allows clients to change their jewellery sooner by reducing the length of the aftercare process.

Piercing remains very much on trend and in demand, thanks to the planned school holiday piercing for children and also the fashion focus on the curated ear. With a competitive entry cost for the service, we can support your business to build up sales and help to promote your service to new and current clients.

Contact Studex to find out how introducing a professional piercing service can boost your business.