Offering an instantly gratifying effect and requiring maintenance appointments at regular intervals – similar to nail services, lash treatments offer an opportunity for nail technicians to expand their skillset, boost income and attract new clients. According to The Guild of Professional Beauty Therapists, almost nine million lash treatments were carried out in the UK across a 12-month period, making them the second most popular service in salons after nails.
By adding lash services to your treatment menu, you are opening up the opportunity for clients to book in for regular ‘double appointments’ with you; a convenience for them and an income boost for you.
“Offering lash services as well as nails enables you to earn more from your client’s average spend… They already trust you with their nails, so why not their lashes, too?” – Hannah Garbett, MD & director of education at Staffordshire Nail Academy.
“Offering lash services as well as nails enables you to earn more from your client’s average spend,” explains Hannah Garbett, MD & director of education at Staffordshire Nail Academy Ltd. “It also saves your client time; they can get multiple services under one roof. They already trust you with their nails, so why not their lashes, too?”
Continued development and innovation in products means there is a variety of lash services to choose from, so a thorough understanding of each one and the pros and cons of each service is paramount.
“You need to know what will work for you, your clients and your business – from how long a treatment takes to how much training and practice is needed,” comments Lisa Stone, Salon System educator and lash expert. “Offering a variety of lash treatments will offer more choice to clients – and so more interest in your business.”
Learn all about the lash systems and training courses available in the June 2020 issue of Scratch.
Featured image courtesy of Tatti Lashes. Janet Guzman wears Tatti Lashes Strip Lashes in TL3.