The importance of a logo for your nail business

Strong logo imagery on your high street shop front can differentiate you from local competition and can help etch your brand in an individual’s mind. For mobile technicians, having your logo on all promotional materials, business cards and social media will help to build a brand, helping clients to recognise your work in an instant.

“If you’ve just started up then get yourself a logo!” says Tom Ferris, creative director of Blackwell Ferris. “Logos can be quick and easy to produce with free phone apps such as the likes of Canva if you’re really tight on budget; but be sure to ‘upgrade’ your logo with a designer as soon as you have the funds as these apps only have so many layouts to choose from and the chances are the next salon, or next technician, down the road is going to pick something similar.”

“It’s often also worth speaking to your customer base to find out what values they look for in a company, then you can try to work that into your branding,” – Andrew Dark, co-founder of Custom Planet.

“Before you go ahead with a logo project, you should pause to consider the direction you want your new design to head in. Consider whether your company has an interesting backstory, as there may be elements that you can work into your design to represent your heritage. It’s often also worth speaking to your customer base to find out what values they look for in a company, then you can try to work that into your branding,” advises Andrew Dark, co-founder of Custom Planet.

“When the time comes to approach a designer, you should put together a brief that reflects what you envision your new branding to be. Provide them with details about your business, like your values, USPs and backstory, to help them get an idea of the feeling you want to convey with your logo. It will also help to include examples of any logos that have inspired you, any colours or fonts you want to include and details on where you’re going to be using the branding. With this information, a good designer should be able to create some ideas that really reflect the DNA of your business.”

Read more marketing tips and branding know-how from the experts in the September issue of Scratch!