Meet Jessica White: The salon owner who started painting nails in her university room
Scratch Stars Social Media Star of the Year finalist 2024, Jessica White, shares her inspirational career journey: detailing her humble beginnings painting nails at university, to opening her own salon. The Leeds-based nail artist & content creator works full-time creating content for her 200,000+ social media followers, tending to the…
Read More“I was heartbroken and scared of losing my business” – Living with endometriosis as a nail tech
Scratch chats to nail tech, Jo Bennett, about her experiences as a nail technician suffering with chronic condition, endometriosis. Endometriosis is a condition which targets the uterus, causing tissue, similar to the lining of the uterus, to grow outside of it. Common symptoms include, but aren’t limited to, severe pelvic…
Read MoreHow to accommodate nail clients with multiple sclerosis (MS)
Nail techs share advice for catering to clients with multiple sclerosis (MS)… What is MS? On its website, the NHS states: “Multiple sclerosis (MS) is a condition that can affect the brain and spinal cord. It’s a lifelong condition that can sometimes cause serious disability, although it can occasionally be…
Read MoreBeauty pros: Here’s how to communicate well with your clients & retain them
Mastering the art of effective communication with your clients is essential for retaining their loyalty. You can build strong relationships with clients by actively listening to their needs, feedback, addressing any concerns promptly and providing an exceptional customer service. This ensures that they feel valued and understood. Within my salon,…
Read MoreHow I spotted a sign of skin cancer on my salon client’s nail
Session nail stylist, salon owner & educator, Marie-Louise Coster, reveals how undertaking skin cancer awareness training benefitted a client… As nail techs, we provide a very personal service. The level of touch brings responsibility, because clients often share deeply personal things. We need to listen, and if asked, support clients…
Read MoreNail talk: Hollystic Nails, Lancashire, on alternative bridal nail styles
Holly Morris-Last, owner of Hollystic Nails, Rawtenstall, chats to Scratch about offering alternative bridal nail designs… “I offer a bespoke nail design service which enables clients to use their wedding nails as an extension of their personality,” Holly reveals. “My service starts with a consultation, where I understand what the…
Read MoreNail Tech Talk: Bethany Mann of Beth’s Beauty
Hand-painted nail artist, Bethany Mann of Beth’s Beauty, Cambridge, shares her love for creating detailed designs and reveals where she finds inspiration for her bright and bold artistry… Having had a passion for nails from a young age, Bethany loved art and studied the subject in school, which inspired her…
Read MoreNail Tech Talk: Carla Brannan of Gelled Pretty
Following her success in winning two Scratch Snap competitions, Carla Brannan of Gelled Pretty shares her nail art journey and goals for 2024… Carla recalls a lifelong passion for beauty, having always known that her career would be in the industry. “I loved anything to do with hair, make-up and…
Read MoreQ&A with session nail stylist, Sylvie Macmillan
London-based session tech, Sylvie Macmillan, shares an insight into her career, British Beauty Council role, passions and dreams… Tell us about your journey into the nail industry… I’ve always loved creating intricate work, and undertook a Technical Arts & Special Effects qualification, primarily focusing on model making. I worked in…
Read MoreNail Tech Talk: Rosie Leek of Nice Girl Nails
Rosie Leek of Nice Girl Nails, Wolverhampton, shares her sources of inspiration for her eye-catching nail art and reveals how her pink palace nail salon ties to her personality… Recalling a love for nail art from a young age, Rosie Leek highlights airbrush looks and Tumblr-trending crackle nails as old favourites.…
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