goddess emporium

BEHIND THE BRAND: Meet the beauty duo behind Goddess Emporium lash & nail products

By Emma Hobday | 19 August 2021

Launched in 2014 by Katiie Norman, the Goddess Emporium brand began its beauty journey with a portfolio of Goddess Pro Lash Products. After meeting nail tech, Rachel Lloyd, after Rachel visited Katiie for lash services, the duo struck up a friendship and decided to expand the Goddess Emporium range to…

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SLN Nail Training launches online school

By Chloe Randall | 19 August 2021

Scratch chats to Stacey Nicholls about her Online Nail School launch, being the founder of SLN Nail Training Academy and her journey in the nail industry… With nearly 100 training courses under her belt, Stacey started her self-employed career 8 years ago. She quickly completed her teacher training, mentored students,…

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TECH TALK: Meet Sarah Kay Abbott, Scratch Stars Polish & Paint Artist of the Year

By Emma Hobday | 17 August 2021

Kirkaldy-based nail stylist, Sarah Kay Abbott, scooped the Scratch Stars Polish & Paint Artist of the Year title at the Scratch Stars Party 20/21 owing to her passion for the craft, incredible artistic skills and keen focus on client care. “I wasn’t initially going to apply, but I saw it…

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NAIL TECH TALK: Jessica Smith of The Nail Club

By Callie Iley | 7 August 2021

Scratch chats to Jessica Smith of The Nail Club about growing up in a family of nail technicians and leaving an office job to pursue nails full time… Coming from a family of nail technicians, I have grown up watching my mum and auntie create such beautiful sets of nails.…

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NAIL TECH TALK: Kimberley Sargent of Nail’d By Kimberley

By Callie Iley | 31 July 2021

Scratch chats to Kimberley Sargent of Nail’d By Kimberley about her journey into the nail industry and the importance of always improving your skills… During the first lockdown, I became obsessed with watching nail art tutorials on YouTube and TikTok, whilst always keeping up with the latest trends. I set…

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NAIL TECH TALK: Jenny Boylan of Jenny Boylan Nail Artist

By Callie Iley | 24 July 2021

Scratch chats to Jenny Boylan of Jenny Boylan Nail Artist about working abroad and opening her own salon… I trained in a beauty academy in Drogheda County Louth. I trained in acrylic and gel enhancements, gel polish and fibreglass. After college, I continued to do add on courses. I did…

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NAIL TECH TALK: Anna-Lena Pickel of Ena

By Callie Iley | 17 July 2021

Scratch chats to Anna-Lena Pickel of Ena about expressing herself through nail art and mental health… My training is the typical pandemic nail tech story. In Winter 2020, I got my certificate for manicure and gel manicure at Nails Pro Academy. It also started to become my therapy, my creative…

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NAIL TECH TALK: Jess Swinburn of Beauty by Jess

By Callie Iley | 10 July 2021

Scratch chats to Burnley and Blackburn based tech, Jess Swinburn of Beauty by Jess, about being featured in her local news and the importance of utilising social media for business… I love everything about the nail industry. I did art as an A-Level, and have always had a creative side,…

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NAIL TECH TALK: Camilla Vika Høgemark of Vegan Nails by Camilla

By Callie Iley | 26 June 2021

Scratch chats to Camilla Vika Høgemark of Vegan Nails by Camilla about her favourite nail trends and the importance of using vegan and cruelty free products… Art is something I’ve always been into, ever since I was a little kid. I studied Fine Art in college, and later graduated with…

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NAIL TECH TALK: Kelly Bradford on her colourful career

By Chloe Randall | 25 June 2021

Kelly Bradford, owner of Kels Gels has had a varied career before becoming a nail technician four years ago. From being a service engineer, to cabin crew for British Airways, Kelly shares her story… I started working at Somerfield as a checkout supervisor at 16, followed by NatWest bank as…

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