3 steps to increase your beauty treatment prices without guilt

By Guest Writer | 12 April 2025 | Business, Expert Advice, Feature

Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps…

The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients.

But here’s the secret: it’s all about how you frame it.

You don’t have to announce a price increase in a way that will make clients dread the change. Instead, you can make it feel like an exciting upgrade. Let’s explore…

Step 1: Refine your offering

Before you start adjusting your numbers, it’s important to review your offering. You want to make sure that everything you offer is led with passion. Ask yourself these four questions:

Do my services reflect what I want to represent and be known for?
Does my offering align with what my dream clients value?
Do I stand out from my competition?
Is there room to enhance my offering or add value?

By reflecting on these questions and making any adjustments, you can be sure that your price increase feels justified and clients are getting value from you.

Step 2: Know your numbers

It’s time to take a deep dive into your pricing. Ask yourself: is my pricing aligned with the quality and service I’m offering? Your prices should reflect 1) the uniqueness of your offerings, 2) the quality of your services, and 3) your costs – not just what your competitors are charging.

To determine this, you need to know your numbers inside and out. Here are the four numbers every beauty business owner should understand when it comes to pricing:

Overheads (rent, utilities, insurance etc.)
Product costs (supplies and tools used for each treatment)
Hourly wage (your time and expertise)
Desired profit (the income you want to make)

If any of these have changed – maybe your overheads have increased or your product costs have risen, now’s the time to adjust your pricing to reflect those changes.

Top tip: Competing on price alone can make you blend into the crowd. Instead, position yourself as a premium brand and stand out for the value you provide.

Step 3: Announce a ‘service menu review’

Instead of saying ‘we’re raising our prices’, introduce a ‘menu review’. This subtle shift in language makes it feel like a natural and positive evolution, not a price hike. Focus on the benefits and enhancements you’ve made to your services, which will make clients feel like they’re receiving more value and a premium experience.

My top three tips for your menu review announcement:

Don’t justify: There’s no need to apologise or give a long-winded explanation. Be confident that your clients will understand that your service quality is evolving and improving. Everyone knows that the cost of living increases yearly.
Highlight the enhancements: Focus on the benefits clients will receive from the review. Maybe you’ve introduced new treatments, invested in luxury products or revamped your services to offer a more premium experience.
Frame the change as an upgrade: Rather than emphasising the cost increase, talk about how you’re evolving. For example: ‘We’re excited to share our latest menu review and introduce some enhancements to our service offerings, so you can continue to receive the very best beauty treatments!‘

A price increase doesn’t have to be scary or uncomfortable. By implementing it in the right way, you can even help your clients feel excited about the change.

If you’d like 1:1 mentoring to help you craft the perfect treatment menu and implement a pricing strategy that will serve you year after year, email growth@steveypowell .com or drop me a DM on Instagram @stevey.powell