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How to nail your social media game: 10+ tips from internet nail stars
By Rebecca Hitchon | 26 February 2025 | Expert Advice, Feature, Technology
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Want to boost your engagement and connect with more social media followers? Check out expert tips from social media nail stars…
“We all have unique life experiences, tastes and aesthetics, and we process beauty differently, so it’s important to post content that is unique and shows your style.” – San Sung Kim @sansungnails
“Post at your most popular times, and once at the same time each day. Social media will learn your behaviour and reward you.” – Chelsey Downie @naileditbychelsey
“Be interactive. This is vital in terms of algorithms. Like and comment on other posts. You never know who may stumble across your profile!” – Emily Gilmour @emilygilmour.nails
“Share parts of your personal life, as people love to see the face behind the business.” – Jema Baynes @jellybayn_nails
“Have a consistent photography style or pose so that your work is recognisable.” – Alice Sanderson @onenailtorulethemall
“Lighting is key. You can have a great camera, but if the lighting is poor, your content won’t look good. You don’t need to buy expensive lights; two LED desk lamps are sufficient.” – Dena Ardestani @denasnails
“Occasionally reshare content that previously received a high engagement, for example a different photo of a popular design.” – Janine Orpen @nailsbyjanine.x
“Show compassion and care towards your followers and it will be reciprocated. Be sensitive to their feelings and preferences, and interact with them.” – Nadia @ilysmnails
“Log off, if you need to. Sometimes it’s necessary when you’re feeling overwhelmed.” – Mutsa Munyawiri @memnails
“Offer value. Show your audience how to achieve a look.” – Paiwa Drew @paiwaloves
“Credit your inspiration, regardless of the type of art. I recommend telling clients that you won’t use uncredited sources as influences.” – Kelly Ornstein @kellyohstein
“Be intentional with the type of nail tech you want to be viewed as. Post the designs you would like to create more in the future.” – Noelle Moore @noellefuyunails
Quotes are taken from Scratch’s Behind The Gram print feature, which shares an insight into the lives of social media nail stars. Read via our digital issues here.
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