Michelle Brookes Educator 2022

How to raise your profile as a nail professional

By Michelle Brookes | 29 March 2024

Do you want to build and raise your profile in the nail industry? There are several ways you can do this, including via social media, a business website, Google profile and word of mouth. Another very effective way to do this is through entering competitions. I started my competition journey…

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Nail Tech Talk Emma Stephens Of Gemini Nails Sussex

Nail Tech Talk: Emma Stephens of Gemini Nails Sussex

By Callie Iley | 27 March 2024

Get to know Emma Stephens of Gemini Nails Sussex, as she shares her story as a nail artist living with chronic illnesses and reveals the inspiration behind her dazzling nail designs… Emma remembers seeing press-on nails for the first time at Claire’s Accessories, noting that since that moment, she was hooked. “Nails…

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Credit Hands Woman

Inside look: The power of nail creators & importance of crediting them

By Katie Barnes | 26 March 2024

The nail industry is a dynamic and fast-growing industry, with creators and ambassadors playing a crucial role in shaping trends, showcasing products and inspiring millions of nail professionals worldwide. These talented individuals invest their time, creativity and expertise to produce exceptional work, yet often their contributions go unnoticed and uncompensated.…

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Moyra Uk Educators Feature Header

Nail brand, Moyra, introduces UK education team

By Callie Iley | 26 March 2024

Expanding its UK reach, international nail brand, Moyra, introduces its education team of three talented UK-based nail techs… A family-run nail brand, Moyra has focused on delivering quality products, top-notch education and excellent customer service for over two decades. UK distribution of Moyra products sits safely in the hands of…

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Mar2024 Scratch Snap Winner Announced

WINNER ANNOUNCED: Scratch Snap March 2024

By Callie Iley | 26 March 2024

The winner of Scratch’s monthly nail art challenge has been announced as Carla Brannan. In a showcase of talent, techs stepped up to the Scratch Snap challenge for March and created nail designs inspired by the theme ‘Mermaid Magic’, in the bid to win a prize from Pure Nails. Entries were judged…

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Dawn Wolk Nail Desk

How I’m navigating epilepsy so I can keep offering nail services

By Scratch Staff | 26 March 2024

Dawn Wolk has huge adoration for the nail industry. It gives her independence and a sense of self worth – but regular seizures mean she can only offer a maximum of two nail services each day. The East Sussex nail pro, who attained an L&P acrylic nail qualification in February…

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Katy P Video Guide

An award-winning nail tech’s guide to creating great video content

By Katy Pottle | 24 March 2024

The World’s Star Nail Artist 2023, Katy Pottle, shares top tips for creating jaw-dropping video content to capture attention… Get inspired Firstly, seek inspiration from fellow nail artists. Watch their videos and ascertain what works and engages you. This can give you a good basis for your own unique video. If creating a…

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Nails Brows Mayfair Salon Feature

Mayfair celebrity beauty hotspot marks 10-year milestone

By Callie Iley | 24 March 2024

Luxury boutique salon, Nails & Brows Mayfair, is marking a decade of beauty services since its opening in March 2014. The team at Nails & Brows Mayfair consists of 22 beauty experts, who deliver a range of services to clients including celebrities and royals, serving up manicures, pedicures, lash extensions…

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The Positive Beauty Business Coach Header

Lincoln beauty pro turns her hand to business coaching to support nail techs & therapists

By Callie Iley | 22 March 2024

Rebecca Atkin, a beauty business owner with over 8 years’ experience, has established a coaching programme to support self-employed beauty business owners. Helping others to reach their goals by drawing on her industry knowledge and experiences, Rebecca Atkin’s courses via The Positive Beauty Business Coach cover a range of topics,…

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Young Nail Tech

UK government to fully fund apprenticeships for small businesses

By Rebecca Hitchon | 22 March 2024

From 1 April 2024, the UK government will fully fund the cost of apprenticeship training for 16 to 21 year-olds in small and medium-sized enterprises (SMEs). Financed by a £60 million investment to enable up to 20,000 more apprenticeships, the decision follows calls by beauty industry bodies to introduce greater…

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Khaos Nail Bar Feature Header

Salon in the Spotlight: KHAOS Nail Bar, Ross-on-Wye

By Callie Iley | 21 March 2024

Having worked at a previous premises alongside one another, KHAOS Nail Bar co-owner trio, Georgie, Jess and Niamh, outgrew the space and set out to create a salon brand of their own. “Georgie came up with the name,” they remember. “After that, we decided to follow suit and go mental…

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Leanne Briggs Nail Tech Talk Header

Nail Tech Talk: Leanne Briggs of Empowering Beauty 

By Callie Iley | 20 March 2024

Rebranding her business to Empowering Beauty, Leanne Briggs reveals the meaning behind her name choice and shares the story behind her luxury mobile nail and beauty business… Growing up, Leanne’s mother was a hairdresser, giving her exposure to the beauty industry from a young age. Attending college at the age of…

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Recycling Canva

Revealed: The beauty products that can & can’t be recycled

By Katie Barnes | 18 March 2024

Recycling is a challenge for small businesses, particularly in terms of getting hold of services or outlets for the small volumes of waste materials that are produced. For beauty and nail professionals, this can prove even more difficult. While some specialist collection services do exist in some areas, they are…

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Monica Malfa Header

Nail Tech Talk: Monica Malfa of The Cosmic Nails Club

By Callie Iley | 17 March 2024

Discover the personal significance behind Monica Malfa’s choice of The Cosmic Nails Club as the name for her beauty business, as she reveals her next steps in the nail industry… With a background in marketing spanning nine years, Monica Malfa was head of department at a trade-exclusive printing company when…

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Endometriosis

My life as a nail technician with endometriosis

By Scratch Staff | 15 March 2024

The NHS states that endometriosis is a condition where tissue similar to the lining of the womb starts to grow in other places, such as the ovaries and fallopian tubes. It is a long-term condition, which can have a variety of symptoms and affects each woman differently, ranging from severe…

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