Want to start a home or mobile nail business? Here’s what you need to know
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares her experiences working from home and on a mobile basis… We are in a cost of living crisis: everything is more expensive than it was and people aren’t spending as much money. So is now a good time to start…
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A guide to greenwashing & what to do if you spot it in the beauty industry
While public interest in and understanding of eco purchasing choices has increased dramatically in recent years, buying a product that is sustainable isn’t as straightforward as it may seem. “Consumers expect sustainability and corporate responsibility to be a given, not a differentiating factor. However, I think this is a key…
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9 tips to make your beauty business stand out on social media
Avril Kealy, digital content strategist at salon software provider, Phorest, shares social media marketing advice… Despite most of us scrolling on social media every day, harnessing its power for your business can be a daunting challenge. Did you know that a massive 93% of small business owners report that they struggle…
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WINNER ANNOUNCED: Scratch Snap June 2024
The winner of Scratch’s monthly nail art challenge for June has been announced as Georgi Watt. In a showcase of talent, techs created nail designs to fit theme, Holiday Vibes, in the bid to win a prize from NailKind. Entries were judged by Scratch senior news & features writer, Rebecca Hitchon, and co-founder…
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How to tackle loneliness & self-doubt in the nail industry
Your role sees you care for the nail needs of others, but are you looking after your own wellbeing? In an industry with a large portion of solo workers, there’s never been a better excuse to stay connected. “Feeling lonely isn’t in itself a mental health problem, but the two…
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Salon in the Spotlight: Nails By Nichole, Rochester, Kent
Nichole Reynolds shares the story behind her home salon haven, Nails By Nichole, and provides a glimpse into her nail offerings… Nichole Reynolds worked from her dining room for 15 years before her husband offered to convert the shed into a nail space. “I was comfortable indoors, but my husband…
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What you need to know about mixing brands at the nail desk
Dani Bailey, nail educator & Scratch Stars finalist for The Shooting Star Award 2024, begins her online article series by sharing her career story and exploring concerns around mixing nail brands. I’ve always been a self-confessed nail nerd. I’ve devoured nail scientist, Doug Schoon’s work and after completing the NailKnowledge…
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Here’s how to treat common nail conditions – including pseudomonas & onycholysis
OPI educator, Lucy Price-Marshall who is a Scratch Stars Natural Nail Specialist of the Year finalist for 2024 and took the title in 2023, shares troubleshooting pointers for common nail conditions. Identifying and treating common nail conditions and service concerns are valuable skills that will support your career. Knowledge of…
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Salon in the Spotlight: Nails at The Oaks, Great Oakley, Essex
Paisley Barendrecht shares how she came to own home salon, Nails at The Oaks, offering Beverly Hills-inspired escapism to clients… Having two children in the space of less than two years changed Paisley Barendrecht’s outlook on her career. Rather than returning to an office job after maternity leave, she decided…
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How to minimise waste in your nail salon
Green Salon Collective was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. For this blog, the Collective offers an insight into waste solutions. Your salon probably disposes of a lot…
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Award-winning nail & beauty salon brand, Mooeys, unveils relaunch of Surrey location
The Haslemere premises of UK beauty salon group and franchise, Mooeys, has relaunched under new management. Now owners of the salon, Vanessa Moss and Hollie, also own Mooeys’ Petersfield location in Hampshire and prepared the relaunch in two weeks. Via the relaunch, they seek to offer a rejuvenated salon experience,…
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How to accommodate nail clients with multiple sclerosis (MS)
Nail techs share advice for catering to clients with multiple sclerosis (MS)… What is MS? On its website, the NHS states: “Multiple sclerosis (MS) is a condition that can affect the brain and spinal cord. It’s a lifelong condition that can sometimes cause serious disability, although it can occasionally be…
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Salon in the Spotlight: Laura Lou Treatments, Osmaston, Derbyshire
Aesthetics practitioner & beauty therapist, Laura Louise Higgins, welcomes us into her pretty pink garden salon, Laura Lou Treatments… Laura Louise Higgins undertook her nail training with a vision to offer intimate one-to-one appointments, where clients could always feel welcome and not rushed. She launched her nail business from her…
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How to master character nail art
If you or your clients are film fans, cosplay crazy, Disney holiday-goers or simply love sentimental or seasonal nail art, bring your favourite characters to life on nails with expert advice… Beginner level “Simple colour palette characters, like Mickey Mouse or Betty Boop, are great for beginners to create,” notes…
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TikTok’s tips to get your beauty business noticed on the social media app
TikTok has unveiled the TikTok Beauty Playbook 2024, containing marketing advice and industry insights for SMEs (small to medium-sized enterprises). It reveals that relative to other platforms, TikTok users spend 25% more time viewing ads on the app, are 1.4x more likely to buy a product they saw on TikTok, and…
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