New nail business Dakota dreams big by signing over 20 brand ambassadors
By Alex Fox | 11 June 2021 | Brands, Feature
Dakota Nail Products & Education has extended it’s product repertoire with additional nail art products and accessories.
The most exciting additions is four-piece Macaroon acrylic coloured paint collection in Blueberry, Strawberry, Mint and Lavender.
These colours merge with a series of new nail decals for summer nail art designs.
Owner Ellyse Ball cites, “During the last few months I’ve been working on expanding the business and have signed up over 20 brand ambassadors to the team. I could not be happier with this amazing group of talented, beautiful people. I love their enthusiasm and ambition for their work, the industry and the business. As a business I can’t wait to get to know each of them more intimately; after all this industry needs to see techs supporting each other, not tearing each other down.
Practising nail art since the age of 13, Ellyse started her career at the age of 16, working from a setup in her home. “As a nail technician, I try to come up with unique and innovative nail art designs and have a keen interest in modern trends and products,” she reveals. “After working a lot with water decals, I was inspired to create my own, and they grabbed a lot of attention on social media. Dakota Nail Products & Education was born as I realised I could sell my decals online – and my nail art range has expanded from there.”
Keen to create a one-stop shop for modern, fashionable and unique nail art products, Ellyse also
launched cuticle oils with scents inspired by designer perfume brands. “It took some time to perfect each
scent, but I’m really proud of the end results. It’s like having your favourite perfume applied at the end of
a nail appointment,” Ellyse smiles. “My clients love them and they are very popular retail products.”
Each order is put together by Ellyse, who admits that it’s tough to juggle work as a nail tech and product provider. “I like to stay busy and I love a challenge,” she confesses. “I get such a buzz from seeing posts of amazing nail designs by my customers on Instagram after using my products. In the future, I’d like to expand the product range further. For now, however, I’m happy trying to establish the brand as a go-to website for nail art needs.”
www.dakota-nailproductsandeducation.com
@dakota_nailproducts_education