Need help to run your beauty business smoothly? Get your own digital assistant with Pocket PA

When Caroline Syson’s daughter, Megan, decided to become a freelance lash technician but had no business or financial management experience, Caroline knew she had to find an app to help her. After struggling to find any that combined day-to-day admin and practical work in a single, easy-to-use tool, Caroline took it upon herself to create an app that small businesses and freelancers like Megan needed. And so Pocket PA was created.

Whether you’re starting out in the beauty industry or are a seasoned professional, the app was born from a recognition that beauty therapists want to spend time doing the things they love, without the hassle of completing admin and bookkeeping tasks.

Available via your phone, tablet or desktop, Pocket PA brings this side of your work together in one place, with options to view your business data in weekly, monthly and annual formats, allowing you to stay organised without impacting your regular schedule.

Some of Pocket PA’s features:

• Online booking system & simple management and editing of appointments, client records and income.
• System to send out invoices & automatic appointment and outstanding payment email reminders to clients. SMS reminders are part of an additional pay-as-you-go feature.
• Card payments via online payment processing services Stripe and Square.
• Tracking of sales, earnings, outstanding payments and expenses (including business mileage) – no more hunting for month-old receipts!
• All of your data can be exported into spreadsheets, ready to send to an accountant or help fill in your tax return yourself.

Sylvia Smith, beauty therapist and owner of holistic beauty business, Shifting Stones, comments:

“Having this system makes my business look so much more professional. Managing my diary is also a lot easier because the bookings go straight in, and I can colour code them so I know at a glance if I’m doing a massage or a facial next. I’m able to record all my finances and appointments in one place and then download this when I need to. I feel more confident about my bookings being correct and the admin side is under control.”

Does Pocket PA sound like something your business could benefit from? As well as being a cost-effective addition to your business, Salon Services customers can receive an exclusive 10% discount, meaning that you could have all these features available to you for £13.49 per month, with a free 14-day trial included. Sign up by clicking here.