Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how…

Mums-to-be

The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers.

“Mothers-to-be have a lot to prepare for and depending on the stage of their pregnancy, they can feel uncomfortable,” says INK London educator, Toni Larkin. “Late in pregnancy it can be difficult to maintain footcare, so I would recommend a relaxing, luxury pedicure. This can include scrubs, hard skin removal, masks, massage and either a traditional or gel polish finish. If the mother-to-be is in the first three months of pregnancy, skip the massage and replace it with heated booties.”

Artistic Nail Design & Famous Names brand ambassador, Kay Kirsop, offers luxury pedicures to mums-to-be. “I focus on the foot massage and try to make this as long as possible, as it is the most enjoyable part of the treatment. Be careful around the ankles if the client is suffering from swelling, because this can be sore,” she notes, recommending retailing massage creams and lotions for home use. Kay uses Famous Names Dadi’Oil to hydrate pregnant clients’ nails as their hormones are changing, which can led to dryness of the nail plate.

Famous Names Dadi’Oil, www.sweetsquared.com

“It’s important that mums-to-be are offered a comfy seat that they can relax into for the duration of their treatments,” shares Lily Snape, owner of home salon, Beauty Bungalow in Lancashire. “They may also need someone to vent to or look to for support. Being an open ear can create a strong bond between you and the client. They may be feeling stressed, tired and fed up, so could be looking forward to their time with you for some escapism.”

New mums

Handcare is a key focus for new mums. “New mums are constantly cleaning and washing for their baby, which can take its toll on skin and nails,” comments Toni Larkin. “Therefore, I would recommend a gel polish manicure, if they feel it suits their lifestyle and they can commit to the homecare required. This takes less time than enhancements and I find most new mums prefer shorter nails. This can be paired with a luxury scrub and massage for a more pampering experience.”

OPI Pro Spa Exfoliating Sugar Scrub, uk.wella.professionalstore.com

Mature mums & grandmothers

“Age is just a number! Mature mums and grandmothers are ideal candidates for moisturising, luxurious services and may have more time than others to indulge in appointments,” says Toni Larkin. “Any mother or grandmother just wants to feel good in their own skin, so make them feel pampered. Adding a luxury scrub and massage to the end of your treatments, or using moisturising fingerless gloves while working on nails, is a good way to add value to treatments you already offer.”

VOESH Collagen Gloves, www.nsinails.co.uk

“When providing treatments for more mature women, ensure your consultations are thorough and regular, so that you cater to their needs,” reveals Lily Snape. “Make notes of any medical conditions or medications that a client is taking. As a person ages, footcare becomes critical and lack of regular maintenance may result in conditions that require medical attention. The skin can also be thin so become dry, therefore a deluxe manicure or pedicure is a great way to help the skin and nails stay hydrated. I always advise daily use of hand cream, foot cream and cuticle oil for mature clients.”

*Originally published in Scratch in March 2022