How to use email marketing for your beauty business
By Kat Hill | 28 August 2020 | Expert Advice, Feature
Staying in touch with your clients through email marketing allows you to maintain a relationship with your clients in a professional manner.
“I believe this is one of the most underused and underrated marketing tools available to nail and beauty professionals,” states Alice Kirby, founder Lockhart Meyer Salon Marketing (www.lockhart-meyer.co.uk).
“You are in the driving seat with email marketing as it delivers your marketing message direct to your client. An email campaign will reach around 98% of your database, while most social posts may only reach 5% -20% of your followers. Avoid bombarding your database with email marketing: one e-newsletter a month is what I usually recommend.”
“Email marketing is a powerful tool at your fingertips, especially if you have a website where your clients can visit, see your services and book appointments,” agrees The Gel Bottle Inc’s Daisy Kalnina.
“Your customers will appreciate being kept informed of things such as any changes, new services amd special offers. You can harness this and check the open rates, click-through rates, bookings and enquiries generated to gauge success in a measurable way.”
“Be personal and add value to every email and ensure your subject lines spark curiosity,” adds John Hallberg, of thesalonbusiness.com. “These two things combined will increase your open rates and the success of your email marketing. You can join my email list at thesalonbusiness.com to see what I mean.”