How to promote Halloween nail art
By Sophie Nutt | 21 October 2019 | Expert Advice, Feature
In case we haven’t mentioned it enough, Halloween is right around the corner, which means client requests of all that is spooky will start rolling in – if they haven’t already. But how do your existing clients, and potential new ones, know that you’re offering seasonal nail art to meet their every ghoulish need?
Nail art is an increasingly popular trend in the modern consumer beauty scene and, as nail professionals, flexing the creative arm is something that most take pride and pleasure in – after all, the nail industry is one of the most artistic and visual out there. However, for clients to come to you for their Halloween party or fancy dress-themed nails, they need to be aware of your nail art skills and services.
“As a customer, it’s annoying when I’m going to a nail technician because I’m going somewhere on Halloween, but they don’t want to talk about what they offer for the worry of being pushy,” – Liz McKeon, beauty business expert.
One of the ways to boo-st interest in your Halloween offerings is simply by communicating effectively with your clients.
“I have a 50/50 rule that I suggest to nail technicians looking to promote their nail work,” says Liz McKeon, beauty business expert. “When talking to a client, 50% needs to consist of professional conversation from the technician about their work and what they can do for the customer, and then the rest of the time they can have a personal conversation.”
As well as this, Liz suggests creating a physical menu of nail art designs that you have chosen to offer over the frightful period. This will catch the eye of your clients, as well as making it easier for them to ask about your offerings or for you to upsell.
“Also, ensure that you have a portfolio of you designs on show in the salon: either a physical nail art menu that you can hand out or a slideshow presenting all of your different designs on a screen. When a client is getting their nail done with you, show them what you’re promoting for Halloween,” advises Liz. “You don’t have to say much more except for making them aware of what you do. As a customer, it’s annoying when I’m going to a nail technician because I’m going somewhere on Halloween, but they don’t want to talk about what they offer for the worry of being pushy. In simple terms, show off and talk about what you do!”
Explore our spooktacular product picks for Halloween in the October issue of Scratch…and click here to see our Halloween nail art gallery for inspiration.
