Struggling to keep up with social media? Read our 6 top tips

After finishing your last appointment of the day, all you want to do is go home and relax, right? However, due to the instantaneous nature of social media, you may sit down on the sofa to an influx of client questions or you may feel pressure to post some of your work from the day to ensure you hit the ‘peak time’ with your followers.

However, we are here to tell you there is no need to feel like this. Despite feeling the need to manage your social media in any free time you have, it is imperative you have your well needed rest and have a healthy work-life balance to give your clients the best version of you.

Sound familiar? Read on for our tips and tricks on how to manage your social media…

CHECK IT

1. Determine ‘quiet times’ and stick to it. Set yourself a routine where for example after 6pm, you log out of your professional social media and don’t respond to clients. This applies to your days off too as you deserve your weekends as well!
2. Keep clients off your personal social media. Where you feel appropriate, try to keep relationships with clients to your professional page and not your personal social media pages. Establishing these boundaries reduces the risk of clients sending work-related messages to your personal page.
3. Plan and schedule! If you plan and schedule your social media content at once for the week, you can use scheduling tools to publish content at the desired time without it interrupting your day off.

TOOL UP

Get to grips with these handy tools to help you manage your social media…

1. Facebook Business Suite 

By linking your Facebook and Instagram using Facebook Business Suite, there is a handy tool which allows you to set automatic replies. In your automatic response, you can state your hours you aren’t on social media so clients know when to expect to hear from you.

2. Buffer 

Buffer allows you to schedule your content ahead of time and the calendar overview feature means you can see everything scheduled for the month ahead, with it being easy to use, edit and adapt.

3. Canva 

Canva is an easy-to-use graphic design tool. With various built-in designs for you to use, you don’t need any design experience to create professional graphics for your business’ social media. You can also now schedule your creations directly from Canva to Buffer, to save even more time.

TOP TIP

Have your hashtags for your content stored on your phone so you can copy and paste them at any time when posting to save time whilst making sure you include those all-important hashtags.

PRO POINTER

“One of the great advantages for nail techs is that you’re creating content every single day with your clients… just by doing what you love! Take lots of pictures of the finished results, snap ‘before’ images of nails you feel are going to be particularly transformed, and try reels and videos for ‘watch me work’ shots. If you can, post stories in between clients and then allocate around half an hour an evening to select the best photos from the day and post them on your grid.” – Abbie Turner, Sweet Squared digital marketing executive.