How to make the most of your beauty qualifications
By Scratch Staff | 25 July 2018 | Expert Advice, Feature
Anna-Cari Gund, president of CIDESCO, shares her top tips for making the most of your beauty achievements…
Achieving a globally renowned beauty qualification can be an amazing feeling. Our CIDESCO graduates know that obtaining a CIDESCO diploma places the world at their fingertips.
If you have a qualification you want the world to know about, consider the following:
Start with the clients
Whether working for a spa or salon or if you are self-employed, setting yourself apart as a professional therapist will get you noticed by clients. With all new and even regular clients, explain the importance of having a therapist they can trust and how your qualifications place you as one of the world’s most skilled therapists. Once a client feels truly confident and comfortable that you have the knowledge and education to deliver the highest calibre of treatment, you will gain their loyalty and repeat business.
Post on your website
Since more and more guests at spas and salons are seeking experienced, qualified therapists, setting up your own website with a section dedicated to your qualifications will distinguish you as a professional in the trade. Your website can be the central hub where you advertise your skills. Set up a specific page where all of your qualifications can be found with details on the calibre of each. You can even include an electronic copy of your certificate for fast and easy download by clients.
Make the most of social media
Once you have a website set up, you can encourage traffic to the website using social media tastefully. Social media is a brilliant way for new clients to find you. Twitter is an excellent channel for engaging in discussions and sharing your knowledge, meaning you can make it your own personal, educative platform. Instagram, with its visual-led format, is also ideal for sharing before and after photos, as well as a ‘behind the scenes’ look at your work. You can use your qualification as a hashtag so fellow therapists can connect with you eg: #CIDESCOQualified or CIDESCODiplomaHolder. LinkedIn is also a great platform to connect with other professionals. Remember to keep directing people to your website in your posts to maximise interest.
Let your certificates and diplomas be seen
If you work in a spa or salon, try and have your qualification certificate or plaque displayed somewhere prominent. If you aren’t able to display this, make sure you’re wearing your qualification badge with pride! This can be a great talking point, prompting clients to ask about your qualification and allowing you to show off your expert knowledge.