How to make the most of a nail competition
By Guest Writer | 29 July 2024 | Expert Advice, Feature
Belinda Price, OPI UK&I education & capability manager, reveals why you should enter nail competitions – and how to make the most of the experience…
Entering nail competitions is a great way to grow your skillset and develop your business. It’s a way of assessing where you’re at, setting goals, practicing techniques and improving yourself. It also makes for great publicity if you are successful.
Be prepared to learn before, after and during competing. Use it as a learning and development tool and get as much from it as possible.
Social media makes marketing your competition journey easy, so in the run up to a competition you can build excitement and interest amongst clients. I would then send press releases to local and trade press announcing any success. Remember, success comes at different levels: it’s wonderful to be first, but easy to put a positive slant on it if you’re not. For example, you may achieve 4th place and be the highest scoring competitor from your region.
My advice for those preparing for a competition is to take a class with someone that has competed before, to source tips. Read the rules thoroughly and look at the scoresheets if available. You might be hung up on improving an element that no scores are given for in the competition.