Advice for selling tanning products in summer
By Guest Writer | 24 April 2018 | Business, Expert Advice, Feature
Kissed by Mii tanning expert, Shelley Henderson, reveals why retail tanning products will make a splash this summer…
When it comes to the summer season, your client’s skin will be more exposed, and this can draw unwanted attention to imperfections.
Self-tan to me is like liquid vitamin D – it delivers a happy, healthy feeling and gives you the confidence to pull off a new strappy dress. So, if they’ve not already booked in for a professional tan, encourage your clients to purchase easy-to-apply at-home tanning products.
A great way to encourage your clients to purchase retail tanning items, is to stock a range of tanning products to suit different needs – from clients wanting a long-lasting tan to those looking for a quick last minute fix. Kissed by Mii Instant Shimmer Temporary Tanning Lotion, for example, is easy to apply, quick to dry and immediately creates a dazzling shimmer on the skin.
Suggest that clients buy essentials for at home maintenance – exfoliators and moisturisers are a great way to prepare and care for your tan. Kissed by Mii Exfoliating Wipes are super quick and easy to use both before and after tanning.
Don’t forget to display gift sets by reception and in the spa or salon window as they make fantastic impulse purchases for family and friends.
Shelley x
For more information on Kissed by Mi and Gerrard International’s portfolio of brands, head to www.gerrardinternational.com