How positive reviews can benefit your business coming out of lockdown
By Sophie Nutt | 19 July 2020 | Expert Advice, Feature
As UK businesses re-emerge from lockdown, customer service experts from Woven have revealed the significant impact that positive reviews could have in helping small businesses recover.
Data suggests 72% of consumers will interact with a business as a result of reading positive reviews, with nearly a third (31%) spending more of their money with a business that has ‘excellent’ online reviews.
What’s more, an additional three in 10 consumers (29%) always check reviews before purchasing a product or service, while a very similar proportion (28%) will terminate their consumer journey the second they read something negative.
With such a high volume of consumers placing trust in online reviews, Woven is encouraging people across the country to the web to support their favourite businesses.
“Encouraging the publication of positive reviews not only gears you up as the restrictions on lockdown start to lessen, but also adds some much needed positivity to support growth,” – Cyril Molitor, Woven chief executive officer.
“While non-essential businesses have had a tough time during lockdown, positive feedback from customers could be a vital way to support them bounce back,” comments Cyril Molitor, Woven chief executive officer. “A consistent flow of positive feedback from customers could result in tangible increases in much needed income, while also supporting online marketing efforts, as a higher number of positive reviews can also boost a business’ search engine rankings.
“Online reviews have been around as long as online shopping and their influence is growing considerably stronger every year – to the extent that they now play a huge role in influencing customer behaviour, loyalty and ultimately spending habits.
“More than ever, with businesses set to be pushed to their limits, it is vital that we make a personal contribution to ensuring the business we love have the opportunity to prosper. If you are in business, and your company is well thought of by the public, encouraging the publication of positive reviews not only gears you up as the restrictions on lockdown start to lessen, but also adds some much needed positivity to support growth.”