How to juggle social media, clients and your personal life
By Kat Hill | 21 July 2018 | Expert Advice, Feature
Are your struggling to strike a balance between juggling social media, clients and your own personal life? Jennifer Linton and J Macdonald, co-directors of Linton & Mac, Aberdeen, share their thoughts…
“We opened our salon in September 2015, and since then have made a conscious effort to ensure our social media offering reflects who we are as a brand.
“Our aim was to create social media accounts that oozed our personality. It isn’t all about business and gaining new clients, but instead about us as business owners, as friends, as real people, and that authenticity has been really important to us from the start.
“We have learnt so many tips and tricks along the way, one of which is how to schedule posts so that we look active outside of working hours, but actually we are enjoying well-deserved time out with family and friends.
“We recommend setting half a day aside at the beginning of the week to plan out your social media posts for the week. These can then be scheduled to go ‘live’ at your preferred time of the day.
“Maintaining a good balance is so important to us – the average person spends over two hours on social media a day so it is super important that we can switch off once we have left the salon.
“The exact amount of time depends on the type of business, but for most customer-facing companies two to five hours per week is enough.
“We make sure that we do all of our social media posts in working hours, and this includes responding to our clients. Each of our social networking sites includes details on our opening hours so our clients know that we will get back to them as soon as the salon doors open.”