Feet Poses

6 feet poses to nail pedi photos

By Guest Writer | 4 August 2024

Footlogix, Artistic & Famous Names brand ambassador for Sweet Squared, Lily Lou Moore, explains how to master her six go-to feet poses for pedi photos… 1. One foot in front of the other With the client stood, ask them to put one foot in front of the other. I try…

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Discoloured Corroded Nail Tools

Here’s why nail tools discolour & corrode – & how to prevent this

By Katie Barnes | 3 August 2024

Maintaining high-quality nail tools is essential for delivering safe and professional nail services to clients. However, have you ever wondered why some of your nail tools – particularly metal ones – develop discolouration, tarnish and corrosion? Understanding the factors that contribute to these issues can help you prolong the lifespan…

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Nail Lamp

Nail product polymerisation: what it is & why you need to understand the process

By Dani Bailey | 31 July 2024

Dani Bailey, nail educator & recipient of The Shooting Star Award at the Scratch Stars Awards 2024, explains the polymerisation process… The invention of curable products was a big revolution for the nail industry. Client smudging their nails? Never again! Customers not being able to put their shoes on after a…

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Belinda Judges Ssas19

How to make the most of a nail competition

By Guest Writer | 29 July 2024

Belinda Price, OPI UK&I education & capability manager, reveals why you should enter nail competitions – and how to make the most of the experience… Entering nail competitions is a great way to grow your skillset and develop your business. It’s a way of assessing where you’re at, setting goals,…

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Ctpa Sun Care

CTPA shares advice on enjoying the sun safely this summer

By Guest Writer | 28 July 2024

With the weather heating up, it’s time to brush up on suncare do’s and don’ts. The Cosmetic, Toiletry and Perfumery Association (CTPA) offers guidance on how to stay safe in the sun this summer… Seek out shade, particularly between 11am and 3pm, when the sun is usually at its most…

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Runners Feet Woman Running

9 tips for tending to runners’ feet

By Scratch Staff | 26 July 2024

While you may want to keep the running extremes to Olympic athletes, the Games might leave you feeling inspired to get into the sport. Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be very prone to a…

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Katy Pottle Nail Colour Wheel

Colour theory: How to create harmonious & eye-catching nail art

By Katy Pottle | 26 July 2024

The World’s Star Nail Artist 2023, Katy Pottle, explores how the magic of colour theory can elevate your nail art designs… No matter what stage you are at on your nail journey, understanding how to play with colours can take your nail styles to the next level. Do you remember learning…

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Happy Nail Tech Client

How to create a loyal nail client base

By Guest Writer | 24 July 2024

Elaine Watson, global education director at Light Elegance, shares top tips to create a thriving nail business… Do you ever feel like you’re constantly hustling to find new clients, only to see them disappear faster than a rogue rhinestone after a wild night out? Don’t worry, you’re not alone. Building…

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Shutterstock Feet Beach Sand

The UK heatwave: Is it affecting your nail products?

By Katie Barnes | 19 July 2024

Educator & award-winning nail technician, Katie Clark, reveals why hot weather may impact your nail products and services… Most techs will have noticed a difference in their L&P and gel systems at varied times, especially different temperatures and seasons, with changes being particularly noticeable during periods of very warm weather.…

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Emoji Etiquette In Saloons

Emoji etiquette: 4 ways to use emojis effectively in your beauty business

By Lilly Delmage | 17 July 2024

Emojis are small, visual icons used in online communications to convey or enhance a particular message, for example using a thumbs up (👍) to communicate you agree with something, or a sad face (😞) to show you are upset. But when should you be using emojis in your beauty business,…

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