6 feet poses to nail pedi photos
Footlogix, Artistic & Famous Names brand ambassador for Sweet Squared, Lily Lou Moore, explains how to master her six go-to feet poses for pedi photos… 1. One foot in front of the other With the client stood, ask them to put one foot in front of the other. I try…
Read MoreNail product polymerisation: what it is & why you need to understand the process
Dani Bailey, nail educator & recipient of The Shooting Star Award at the Scratch Stars Awards 2024, explains the polymerisation process… The invention of curable products was a big revolution for the nail industry. Client smudging their nails? Never again! Customers not being able to put their shoes on after a…
Read MoreHow to make the most of a nail competition
Belinda Price, OPI UK&I education & capability manager, reveals why you should enter nail competitions – and how to make the most of the experience… Entering nail competitions is a great way to grow your skillset and develop your business. It’s a way of assessing where you’re at, setting goals,…
Read MoreCTPA shares advice on enjoying the sun safely this summer
With the weather heating up, it’s time to brush up on suncare do’s and don’ts. The Cosmetic, Toiletry and Perfumery Association (CTPA) offers guidance on how to stay safe in the sun this summer… Seek out shade, particularly between 11am and 3pm, when the sun is usually at its most…
Read More9 tips for tending to runners’ feet
While you may want to keep the running extremes to Olympic athletes, the Games might leave you feeling inspired to get into the sport. Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be very prone to a…
Read MoreColour theory: How to create harmonious & eye-catching nail art
The World’s Star Nail Artist 2023, Katy Pottle, explores how the magic of colour theory can elevate your nail art designs… No matter what stage you are at on your nail journey, understanding how to play with colours can take your nail styles to the next level. Do you remember learning…
Read MoreHow to create a loyal nail client base
Elaine Watson, global education director at Light Elegance, shares top tips to create a thriving nail business… Do you ever feel like you’re constantly hustling to find new clients, only to see them disappear faster than a rogue rhinestone after a wild night out? Don’t worry, you’re not alone. Building…
Read MoreEmoji etiquette: 4 ways to use emojis effectively in your beauty business
Emojis are small, visual icons used in online communications to convey or enhance a particular message, for example using a thumbs up (👍) to communicate you agree with something, or a sad face (😞) to show you are upset. But when should you be using emojis in your beauty business,…
Read More