How to keep your nail business thriving during financially tough times
How can you keep your nail business booming, despite bruised client budgets? Elaine Watson, global education director at nail brand, Light Elegance, shares her ideas… Inflation has got everyone rethinking their spending, and a luxurious nail appointment may be on the financial chopping block. But fear not, fellow nail technicians!…
Read More
Strong natural nails: an expert debunks myths & shares top tips
Dani Bailey, nail educator & recipient of The Shooting Star Award at the Scratch Stars Awards 2024, explores the processes behind strong natural nails… ‘How do you grow strong nails?’ That’s a question I hear a lot, both from clients and nail technicians. There are plenty of myths surrounding strong nails, and…
Read More
Finding the perfect nail course: a guide by Scratch Stars Educator of the Year 2024
Scratch Stars Educator of the Year 2024, Melanie Lewendon, shares her top tips for finding the best nail courses to extend your skills.. Continual professional development is critical in any industry, the expert educator explains: “Techniques and products are constantly evolving, and it’s essential to stay updated. This not only…
Read More
Brush-on builder gel: how to nail application & infill
Enhance your knowledge of brush-on builder gel with insight from pros… How to apply “Thorough prep is imperative, as with any nail service,” details Theresa Foddering, head of education at Lecenté. “Providing the natural nail is adequately prepared, builder gel will brush on effortlessly. “I recommend applying a thin first…
Read More
6 top tips for creating the perfect nail service treatment menu
Creating a treatment menu for nail services is not an easy task. With so much to offer, nail appointments have become more bespoke and personal than ever, making it hard to put all services on one menu. However, making your booking process as easy as possible to navigate is the…
Read More
First impressions count: Top tips for perfecting your dialogue with new nail salon clients
It’s really important to ensure that, as a nail technician, you maintain a high level of professionalism, even when a situation is challenging. First impressions count and how you behave from the first point of contact with a client will set the tone for the relationship. If they have contacted…
Read More
Are you a nail tech who wants to develop new skills? Here’s how to make a successful future learning strategy
Global business & beauty education expert, Kim Ford, shares advice… How to create your future learning strategy It is the end of the academic year and an apt time to consider your strategy for future learning. Whether you’re a nail newbie or wish to develop existing skills, write down your…
Read More
Hesitant about raising your beauty treatment prices? A pricing expert explains why you shouldn’t be
Maddi Cook, the powerhouse behind hair and beauty marketing and mindset coaching company, Boss Your Salon, shares why you shouldn’t be scared to raise your treatment prices… I like maths because it’s an exact science. There’s no room for interpretation, there are no grey areas and it’s not subjective: 2…
Read More
Nail competition tips from the World’s Star Nail Artist
Whether you’re a seasoned artist or starting out, competitions can be an ideal playground to showcase your skills and creativity, as well as build confidence, learn from industry leaders and challenge yourself. The World’s Star Nail Artist 2023, Katy Pottle, shares her competition tips… The spectrum of choice When it…
Read More
Here’s the reason why glossy nails are so hard to photograph
When we complete a set of nails, we have two different finishes: matte or glossy. You may have noticed that glossy is far more difficult to photograph. When light from an object is reflected by a surface, it changes direction. It bounces off the surface at the same angle as…
Read More
