Emma Web Featured Image 1200x800px 2022 02 09t152128.940

Salon System educator discusses the vital role of education in the nail space

By Emma Hobday | 10 February 2022

Lisa Stone, Salon System educator, chats to Scratch about her favourite Salon System courses to teach, how much you should spend on a quality course, and what she thinks is the must-have course for 2022… How long have you been an educator for Salon System and Training Solutions? I have…

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How to grow your nail business with apprentices

By Scratch Staff | 10 February 2022

Multi award-winning salon owner, Liza Smith, reveals why you should consider hiring an apprentice… Do you often find yourself working long hours and turning away clients because your appointment book is full? One way to reduce this stress is to increase your treatment prices considerably. This may cause you to…

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Nail Tech Mani

Thinking of recruiting an apprentice to your nail salon team?

By Kat Hill | 8 February 2022

Caroline Larissey, director of quality & standards at the NHBF, shares pointers to consider when taking on an apprentice in the salon… For many businesses, taking on an apprentice has understandably taken a back seat during the pandemic. However, taking on an apprentice may provide a much-needed boost for your…

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Katie Barnes Nails Spider

How to turn your nail tech technique flaws into strengths to earn more

By Katie Barnes | 8 February 2022

Whether it’s trying to paint a symmetrical heart or fitting nail forms, there is always a particular technique that every individual struggles with.  Recognising and accepting your weaknesses is the first step. Breaking down each step into individual stages can help achieve success with these struggles. For example, when trying…

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Struggling to juggle all your roles in the salon? Here’s some advice…

By Guest Writer | 19 January 2022

Maddie Regan of 81 Rose Garden shares advice on how to effectively manage a busy salon… Working in a busy salon can be challenging at times. There are many roles to juggle and many things that need your attention but you must keep on top of customer service. Without clients, there…

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Instagram analytics: what you need to know

By Scratch Staff | 30 December 2021

You’ve got your posting strategy down, your content is getting hits and your following is gaining momentum. But, how do you keep it up and stay on top of the interests of those following and engaging with your account? The next step in any social media marketing strategy is to…

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Salon Retail

9 tips for successful salon retailing

By Kat Hill | 26 December 2021

Esteemed salon & spa business consultant, Susan Routledge, serves up advice on how & why you should make the most of retail opportunities… 1 Why is it so important for a nail business to offer retail products? Retailing is such an integral and important part of any nail business. It is…

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Katie Barnes Nail Art

What to charge for your nail art services

By Katie Barnes | 7 December 2021

As well as experimenting with your creative skills, adding nail art to your services is an opportunity to increase your revenue – so make sure you are charging correctly for it. A question I come across at least once a day, is how much should I be charging for my…

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Nail & beauty pros: Should you still wear full PPE?

By Katie Barnes | 18 November 2021

Some nail techs have always worn it, with others only introducing it since the Covid-19 outbreak. But should you always wear PPE? The short answer is yes. PPE has always been a requirement of COSHH (Control of Substances Hazardous to Health) for nail techs. PPE can include items such as…

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My experience of Transgender & Inclusivity Awareness training & why it’s important for beauty pros

By Emma Hobday | 13 November 2021

It was an ordinary Monday morning when I logged on to Sam Marshall and Keri Blue’s Transgender and Inclusivity Awareness Training via Zoom. But little did I know that this ordinary morning was going to be turned upside down, with my eyes and mind about to opened in the most…

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