Scratch Stars Awards: Am I good enough?
So many techs think they aren’t good enough or ready to compete in industry competitions, such as the Scratch Stars Awards. I have news for you – no one is ever 100% ready. If you wait until you are ready, you’ll never achieve your goals. Having low confidence isn’t necessary…
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5 ways to turn bridal clients into nail & beauty regulars
Beauty business expert and founder of Beauty Boss HQ, Layla Tourh, serves up advice for how you can turn bridal clients into regular clients… If there’s one industry we can count on to be very busy this year, it would be the wedding industry! Many brides have been waiting a…
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How to support neurodivergent clients in the nail space
One in seven people in the UK (more than 15% of the UK population) are neurodivergent, meaning that the brain functions, learns and processes information differently. Neurodiversity includes conditions such as ADHD, autism, epilepsy and mental health illnesses. Scratch explores how to accommodate neurodivergent clients to ensure they enjoy their…
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8 reasons why you get dry skin on your feet
To best avoid rough, dry, tight or cracked heels, Bryony Cocksedge, head of education at Louella Belle, explains the major causes and solutions… Lifestyle and genetics Lifestyle and genetics are both factors that have a major say in your skin’s characteristics and conditions. For many, when they think of summer…
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Revealed: 5 steps to make your pedicure go the distance
Keep dry, hard skin on feet at bay post-pedicure with a helping hand from Bryony Cocksedge, head of education at Louella Belle… 1. Start with a bowl of warm water and add a capful of Footlogix Foot Soak which is a pH balanced, gentle, cleansing foot soak with anti-microbial properties.…
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Revealed: how to keep your feet soft & hydrated
The most common client foot complaint is dry skin and it is no wonder. The skin of the feet is unlike any other skin on the human body. The epidermis is not only thicker, but the soles of the feet have an extra skin layer called the stratum lucidum. This…
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5 ways to support deaf clients in the nail space
One in five adults in the UK has some form of hearing loss, highlighting the importance of making your nail space as comfortable and inclusive as possible for deaf people so they can enjoy the experience and benefit from your nail services. Here are some ways to make your business…
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How to attract more men into the salon space
Do you struggle to target a male client base? Are you offering enough treatments for male need in the beauty space? Here, Patrick Barry, GM of Small Business at salon software company, Zenoti, shares his views & how you can market your wellness service towards men… Why might men be…
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What is a nail habit-tic & can it be treated?
When a client sits at your nail desk and presents you with a thumb nail such as below, you may wonder whether it is a contraindication which you should not treat. This is habit tic deformity. Most commonly seen on the thumbnails, it is a nail condition caused by repeatedly…
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Should nail & beauty salons close on Saturdays?
Layla Tourh, founder of The Beauty Boss Academy & The Creative Beauty Group, shares her thoughts on salons closing their doors at peak times… Should salons close on Saturdays? This question must seem like the obvious answer is ‘no’, but is it really? In the salon world, it is pretty…
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