5 ways to incentivise clients to return to the nail salon
Scratch explores five ways to entice clients into the nail space & reward their loyalty… 1. Find your USP “As a nail tech or business owner, consider what you have to offer the client,” advises Claire Howard, Lecenté educator. “What is your unique selling point?” For example: Do you work…
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How to price mobile nail services
Scratch Stars Mobile Nailist of the Year 2022 & finalist for the category for 2023, Clare Woodcock of The Nail Club, shares pricing pointers for mobile nail pros… Mobile pros: you offer a premium service, so charge for it! Gone are the days when manicures were add-on services in hairdressing…
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Here’s why it’s so important to take care of feet
The importance of footcare can be overlooked, particularly during colder weather when feet and toenails tend to be tucked into thick socks and closed-toe footwear. But footcare services are not just beneficial for pedi season – foot and toenail issues can arise at any time of the year and treating…
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Want to double retail sales in the salon? Check out Liz McKeon’s 2023 Staff Training Programme
Salon expert and business coach, Liz McKeon, has launched her 2023 Staff Training Programme, How to Double Your Retail Sales, Rebookings and Referrals Within 30 Days. Noting the importance of retail sales in the salon as a source of income after gaining 70% of her salon’s turnover from retail and…
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The importance of rules & questions in nail competitions
Every nail competition has its own set of rules, and rules can change from year to year. Ensuring that you read the rules and understand them perfectly is an imperative part of the competing process, whether you are new to competitions or a seasoned pro, shares multi award-winning nail aficionado,…
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Impostor Syndrome: What is it & do you have it?
Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares top tips to elevate your offerings and enhance your profits. Boss Your Salon helps empower hair and beauty pros to price perfectly, set boundaries and grow without burnout, believing that business growth is for everyone. Maddi has worked…
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Here’s why nails may look dull after applying cuticle oil
You’ve created a beautiful set of nails; you apply cuticle oil then go to capture a photo and notice that the glossy sheen has suddenly gone dull. So, what causes this? Firstly, ensure that your gel polish is fully cured. If it has not completely cured, then the shine will…
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The webinar you need to join to help you become a nail educator
Founder of Beauty Boss Academy, Layla Tourh, shares details of her educator webinar and how you can have a new income stream for 2023… I see nail and beauty pros start up their training academies all the time, without a plan in place! It had me wondering just how much…
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How to make the move to mobile nail work
Award-winning mobile nailist, Clare Woodcock of The Nail Club, shares practical pointers for starting nail work on a mobile basis… Do you want to make the move to working as a mobile nail pro, but you’re not sure how? As the Scratch Stars Mobile Nailist of the Year 2022, let me…
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Revealed: Key nail trends for 2023
The nail industry is known to change and evolve all the time. However, particularly since the pandemic, trends and looks have changed as lockdowns meant people were left with little choice but to not have treatments while salons were shut and press-on nails were a must. As we head in…
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