7 ways nail & beauty salon managers can maximise sales in quarter 4 of the year
Founder of PHAB Service Stars, business coach and management trainer Nergish Wadia-Austin, shares what salon managers should consider when planning for a successful fourth quarter… Research: Conduct market research to identify popular trends, products, and services during the holiday season by talking to your suppliers. Ask them about competitors’ strategies…
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Discounts: Are they a good idea?
Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares advice on offering discounted services to family & friends… We’ve all been faced with the dilemma of giving a discount to friends and family. While it may seem like a good deed to hook up your loved ones,…
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Why you should enter The Great Scratch Shoot Out
Thinking of entering our annual, worldwide photographic competition? The Great Scratch Shoot Out is your chance to collaborate with a creative team, snap a winning shot and share your work with the world – with prizes to be won, too. Open to any skill level with no set theme, the…
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Silent walkers: Penny Etheridge on using salon software to prevent them & build lasting client relationships
With 91% of clients not complaining after a negative experience in the salon, instead opting to not return, becoming “silent walkers”, Penny Etheridge of Penny Etheridge Creative Business Consultancy discusses how salon software can be utilised to prevent this. “Using your software system to its full potential lets you have the…
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How to believe in yourself as a nail pro
Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares advice to remove those negative thoughts as a nail pro… Entrepreneurship isn’t for the faint- hearted. It takes a rock-solid mindset and the ability to navigate challenges and obstacles. Many nail bosses struggle to achieve their goals due to…
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4 items you should be sanitising alongside your nail tools
You clean, disinfect and sterilise your nail tools, but on what else should you carry out these processes? Any reusable items that come into contact with clients’ skin or nails must be sanitised, disinfected and sterilised, depending on your country’s regulations. Protocols referred to in this blog are applicable to…
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Seeking smooth skin this summer? Check out waxing specialist Andy Rouillard’s top tips
Waxing specialist & Salon System expert, Andy Rouillard of Axiom Wax Academy, shares his top tips for achieving a perfect finish when performing professional wax treatments in the summer. 1. Cleanse “Hot, sweaty skin is a nightmare to wax, so don’t be stingy with the pre-wax cleanser,” Andy recommends. “Just…
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How to incorporate mindfulness into your beauty services
Salon System educator, Lisa Stone, who achieved a meditation qualification after using the practice to support her mental health, shares how mindfulness techniques can be used in your beauty business… We can spend so much time and money on ensuring our outward appearances look and feel great, that we forget…
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9 ways to support employees during the cost of living crisis
Experts at employee engagement software company, Weekly10, have collated nine top tips for businesses to support staff during tough economic times… 1. Focus on employee engagement When employees feel connected to their work, peers and company mission, they’re more likely to find meaning in their work. They feel like they…
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5 ways to incentivise clients to return to the nail salon
Scratch explores five ways to entice clients into the nail space & reward their loyalty… 1. Find your USP “As a nail tech or business owner, consider what you have to offer the client,” advises Claire Howard, Lecenté educator. “What is your unique selling point?” For example: Do you work…
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