Goals you should set for your mobile nail business in 2024
Scratch Stars Mobile Nailist of the Year 2022 & 2023, Clare Woodcock of The Nail Club, shares her advice on setting intentions for 2024… Remind yourself to work smarter, not harder. Put systems and policies in place to create boundaries and take the emotion out of running your business. This will allow…
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Social media engagement: Why it matters & how to increase it
Alicia Humphreys is owner of Pink Fox Salon Socials, which works with UK hair and beauty salon owners to grow their social media presences and help them attract new clients. The company offers bespoke services in social media management, strategy and training. Here, Alicia shares social media engagement advice… Social…
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5 ways to increase your success as a nail pro in 2024
Stepping into 2024 provides a chance to evaluate your business to support your career growth. From goals to finances, marketing and competition hopes, Scratch explores how nail technicians can plan and prepare for the year ahead… 1. Reflect on your business & set new goals Before getting caught up in…
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Here’s what you really need in your nail tech starter kit & why you shouldn’t buy from just anywhere
There are generally two types of students I see starting out in the nail industry; those who buy everything possible, and those who are on a tight budget and buy inferior products. Sometimes, I look at the kits of my students and see that they have more stock than me!…
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How to choose the right nail course for your needs
When starting out as a nail technician, you may find choosing a course overwhelming. Often, you may be so eager to start your journey that you don’t consider all the options available for the best beginning to your career. There are three main course options when starting out: 1.An…
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E-file bits: Understanding types of bits, their uses & how to keep them clean
E-file bits come in a range of materials and grits, with a variety of different uses. Some types of E-file bits include: Diamond bits – not for use on the natural nail. Used for exfoliating or polishing skin and pushing back the proximal nail fold. Carbide & ceramic bits –…
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E-files: Understanding use, RPM, torque & more
Get to grips with E-files as Scratch explores use, key features, care tips and more… The use of an E-file in a nail service can significantly speed up the shaping and filing process, as well as reduce the physically demanding and repetitive use of hand files. “Some nail technicians are…
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Should I offer nail service discounts? Marie-Louise Coster explores
In this column, session nail stylist, salon owner & educator, Marie-Louise Coster, talks discounts, their effects and knowing the worth of your services… Christmas is around the corner and your columns, if not already full, will be filling up fast. The festive season may be slower getting started for you…
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How to create elegant, elongated lashes that still look natural
Salon System lash expert & educator, Ruth Atkins, shares advice on creating elegant, elongated lashes… You can achieve elegant, elongated and natural-looking lashes using many different types of Salon System lashes. The biggest decision you need to make is how long you want them to last, as different lengths of…
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How to perfect pronouns in your beauty business & beyond
Salon owner, industry advisor & founder of Be Trans Aware inclusivity awareness education, Sam Marshall, serves up advice on pronoun use… “How is they?” was a question my good friend asked about a non-binary partner. Now, I know you’ll be reading that thinking ‘Didn’t Sam check the grammar?’ but those words meant everything…
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