Why gel polish shrinks & how to prevent it
Gel polish is a popular choice for many due to its long-lasting finish and resistance to chipping and fading, compared to traditional nail polish. However, one of the most common and tedious problems encountered when working with gel polish is the issue of shrinkage. Gel polish shrinking during application can…
Read More
How to cater to eco-conscious nail clients
Immerse in expert advice to help protect the planet and satisfy clients… Unilever reports that 90% of Gen Z expect brands to do more to help reduce climate impact and in 2022, a YouGov survey found that two-thirds of consumers are willing to pay more for sustainable purchases. “Most new…
Read More
Are you hiring? A recruitment expert shares advice for beauty employers
Linda Hill, founder of award-winning aesthetic and beauty recruitment agency, Linda Hill Recruitment, expert speaker & best-selling author of Beauty Therapist to Entrepreneur, answers questions about the hiring process… How do I know when is the right time to enlist new employees? It’s time to recruit when you are oversubscribed…
Read More
Why you should review your beauty business’ opening hours
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares the importance of regularly reviewing your business’ opening times… When you started your business, how much thought did you put into your opening hours? And have you reviewed them since? Many of you will have spent time considering the most…
Read More
How to raise your profile as a nail professional
Do you want to build and raise your profile in the nail industry? There are several ways you can do this, including via social media, a business website, Google profile and word of mouth. Another very effective way to do this is through entering competitions. I started my competition journey…
Read More
Inside look: The power of nail creators & importance of crediting them
The nail industry is a dynamic and fast-growing industry, with creators and ambassadors playing a crucial role in shaping trends, showcasing products and inspiring millions of nail professionals worldwide. These talented individuals invest their time, creativity and expertise to produce exceptional work, yet often their contributions go unnoticed and uncompensated.…
Read More
An award-winning nail tech’s guide to creating great video content
The World’s Star Nail Artist 2023, Katy Pottle, shares top tips for creating jaw-dropping video content to capture attention… Get inspired Firstly, seek inspiration from fellow nail artists. Watch their videos and ascertain what works and engages you. This can give you a good basis for your own unique video. If creating a…
Read More
Revealed: The beauty products that can & can’t be recycled
Recycling is a challenge for small businesses, particularly in terms of getting hold of services or outlets for the small volumes of waste materials that are produced. For beauty and nail professionals, this can prove even more difficult. While some specialist collection services do exist in some areas, they are…
Read More
Nail pros: Here’s how changing your mindset can help you earn £3-5k a month
What do you do for a living? “I just do nails.” I was never interested in nails and beauty when I was younger. In fact, I bit my nails until I was 25! I was embarrassed by them though, and finally managed to (sort of) kick the habit. And that’s…
Read More
5 areas to consider to make your nail & beauty business more inclusive
Fiona Fox, owner of Dorset salon, Ulu Beauty, provides training to beauty pros on areas including mental health awareness, safeguarding, equality and diversity. It’s important to champion inclusivity, because everybody should feel able to enjoy nail and beauty services. Inclusion is about making sure anyone who wants a treatment can…
Read More
