How to capitalise on Valentine’s & Galentine’s Day in the nail salon

By Guest Writer | 27 January 2025 | Business, Expert Advice, Feature

Valentine's Marketing Lead Andreia Pro Nails

Experts shares tips for effectively promoting your nail business this Valentine’s and Galentine’s Day…

Sara Pinto, Andreia Professional product director, says…

“The lead-up to 14 February presents an opportunity for nail techs to boost business, by encouraging clients to treat themselves or loved ones to pampering experiences and retail items. The event also allows for creative expression, helping nail pros to showcase their skills through themed designs and build stronger connections with clients.”

Creating hype

“To create excitement surrounding Valentine’s and Galentine’s Day, a combination of in-salon and online strategies can be successful. In the salon, offer themed treatment packages, like a manicure and pedicure bundle. You could also invest in decorations and play topical music to make the client experience memorable. On social media, emails and your website, promote timely offers and Valentine’s designs. Content could count down to 14 February to build anticipation, and special promotions and giveaways can attract new clientele.”

Self-care focus

“For clients who don’t mark Valentine’s Day in the traditional romantic sense, emphasise the importance of self-care and pampering. Showcase that the day can also be about celebrating oneself by offering inclusive nail art designs, such as empowering self-love symbols or messages.”

Andreia Professional products are available via www.salon-services.com / www.andreiaprofessional.com

Avril Kealy, digital content strategist at Phorest Salon Software, suggests…

The gift of gift cards

“Advertise the gift of self-care by promoting your gift cards as an ideal Valentine’s and Galentine’s present. As well as being a fantastic revenue stream, gift cards can be sold online, making them a quick and easy option for customers to buy. Why not go a step further by creating promotions, like offering a free treatment when purchasing a gift card during Valentine’s week?”

Hosting events

“You could host a Valentine’s event for couples, allowing them to indulge in the relaxation your business offers. Open your facilities and create love-themed treatments that both partners can enjoy. Alternatively, as more people choose to reject traditional Valentine’s rituals, hosting a singles event can be a great way to boost bookings. Create self-love-related services or packages, and pamper guests with great food, drinks and music. The uniqueness of the experience is likely to attract new clients.”

Share the love

“An effective strategy is to partner with a local business that offers Valentine’s gifts, such as a florist or café. Offer a voucher for your salon with every purchase over £X at the partner business, while they do the same for you. By offering an incentive to buy from both businesses, customers can treat a loved one to more while spending less, and you market yourself to new customers.”

Social media idea

“Encourage clients to share their favourite salon experiences or self-care routines with a dedicated hashtag like #SalonLoveStory or #SalonLoveLetters. To encourage engagement and create a buzz around your brand, offer a small discount, voucher or service add-on to clients who get involved. This can engage your existing client base and entice people from your wider social media network into the salon.”

Find out more about Phorest via www.phorest.com