Importance of appearance at work evaluated by uniform expert
By Scratch Staff | 15 May 2018 | Expert Advice, Feature
Lana Gormley of Buttercups Uniforms, workwear supplied for the beauty and health industries, explains the importance of a professional appearance at work – and top tips on choosing a uniform…
“When you work in a professional beauty and aesthetic industry, your appearance, and that of your staff, is of vital importance. A uniform shows a level of professionalism in your business, and when all your staff are wearing a uniform as standard, the customer can be reassured that they will the same level of expertise and professionalism no matter who is treating them that day.
“A uniform needn’t be boring. After all, the beauty industry is based on aesthetics, and while there is a need for clean lines and simplicity to give the impression of neatness and cleanliness, style and trends are an important consideration. A good uniform company will manage to deliver a collection of pieces that are functional, professional and stylish.”
When choosing a uniform for your business, consider the following:
Fit
A uniform should be functional, fashionable and comfortable. Avoid anything too tight that could feel restrictive when bending to treat a client or look unflattering. If you have staff, consider that your chosen uniform needs to suit a range of body types.
Style
Gone are the days of one-style-fits-all. The beauty industry is an exciting, progressive one, and modern uniform collections reflect this by incorporating many trend-led features including lace inserts, mandarin-style colours and asymmetrical buttons. Opt for classic, elegant lines with a nod to fashion in terms of the neckline or little touches like piping.
Colour
A uniform should reflect a business. A professional look can be given a nice fashion-forward touch by a clever use of colour such as subtle piping, and the colour of your uniforms can play a role in the overall branding of your business as your chosen shade can be incorporated in every aspect of the business, from the interiors to the brochures.
Material
Uniforms are worn every day and must look smart at all times. That means they must wash well, stay crumple-free during a long shift, and be stain resistant. Buttercups Uniforms are made in bi-stretch fabric that is 100 per cent polyester. This fabric is durable and hardwearing, yet the stretch makes it flattering and stylish for all body types.
Budget
Yes, you want a stylish uniform and the best possible material – but you also need to bear in mind your budget! This can be a juggling act, as inevitably better materials are more expensive. This is where choosing a trusted company is important.
Buttercups Uniforms is offering 3 for 2 on its styles. Visit www.buttercupsuniforms.com to purchase.
Read more workwear tips and check out further styles in the March 2018 edition of Scratch magazine, available here.
