Behind the Brand: Meet Oksana Boitmane, founder of Luxe Gel Professional
By Helena Biggs | 20 July 2020 | Brands, Feature
The Luxe Gel Professional brand was founded in Latvia in 2016 by creative personality, Oksana Boitmane. Her vision was to create a luxury, quality, reliable, innovative and trend-led nail care range at a fair price that met the needs of nail pros – and the vision has become a very successful reality.
Oksana Boitmane
The first products in the brand’s portfolio were 160 gel polish shades and long-lasting base coats featuring primer. These sold predominantly to self employed techs and salon owners in the local Latvian market before their popularity led Oksana to sell her products further afield. She created an online store for Luxe Gel, launched new products and began to sell them all over the world.
“Luxe Gel offers a full line of premium-quality nail products: gel polish, rubber base, sculpting gel, various top coats, builder gel system, LED/UV nail gel, painting gels, nail care products, design tools and more,” reveals Oksana.
“The health of our nail techs and their customers is paramount, and the products are created and tested in Europe to the highest quality and safety standards.”
The brand launches a collection of gel polish shades seasonally and reveals this system to be hugely popular, alongside the Clear Structure Base Coat, Camouflage Structure Base Coat and Extra Shine Top Coat.
Luxe Gel uses recycled materials for its packaging and has distributors in France and Belgium. The brand will be opening a store and training school in Dublin later this year.
Follow Luxe Gel on Facebook and Instagram and purchase products via www.luxegel.com