Behind the Brand: Find out more about Magnetic Nail Design
By Chloe Randall | 07 September 2021 | Brands, Feature
Scratch finds out more about Magnetic Nail Design, the nail brand owned by a Dutch nail stylist…
The story so far…
Magnetic Nail Design was launched by Dutch nail stylist Mey Liang. She has grown her career from a salon owner to becoming a leading wholesaler of nail products in the Netherlands.
Mey’s knowledge and love for profession, her ideas about technology and products, coupled with the financial economic background of her life partner, Jaap Steeman, have led to the development of Magnetic Nail Design worldwide. CEO Pepyn Borrel, who is also renowned globally as a nail artist, joined Magnetic Nail Design over 10 years ago to aid the growth of the brand.
The products
The Magnetic Nail Design range is bountiful – offering everything a salon tech needs to thrive day-to-day. The brand’s big focus is on natural nail care and it champions its Seal & Protect strengthening product and gentle perfumed luxury manicure range, Seduction.
The range includes:
- Prestige acrylic system
- Acrylic paints
- Airnails Airbrush system
- Brushes, e-file bits, files & buffers
- Lamps, lights, e-files & dust collectors
- Nail art products; chromes, pigments, glitters, foils, stickers, decals & more
- Builder, Fiber, Extender & Sculpting Gels
- Power Gel
- Plasti Gel
- Nail Art Ink
- Stamping products
- Salon essentials
DID YOU KNOW…?
Magnetic Nail Design boasts over 300 educators worldwide – and its products are available in 48 countries.
The Magnetic Nail Academy
“Mey’s aim has always been to grow the market through proper education,” Magda explains. “All Magnetic Nail Academy educators are trained by the Magnetics International team to keep the same standards all over the world, with continued re-certifications and additional training to allow educators to develop and maintain their skills at the highest level.
“At Magnetic Nail Academy, we teach and coach our students to become the best they can be, from basic courses, to advanced, skill-building classes and various nail art techniques. There are four training centres in the UK; in Edinburgh, Southampton, Aberdeen and North Lanarkshire.”
Nail talk!
Magnetic Nail Design hosts a video show, Nail Talk Live, streamed live on Facebook and YouTube. It features nail chat, tutorials and techniques to help make the most of Magnetic products. The new season begins on 10 September.