Behind The Brand: Discover the heavenly duo behind Saint Nails
By Helena Biggs | 12 August 2020 | Brands, Feature
With an inherent passion for nails and close friends in the nail business, Alison Jeans was inspired to set up her own brand, offering products for pros that would meet all the needs she desired as a consumer.
Alison Jeans
Working with her husband, Matt, the duo launched Saint Nails in 2016 and it offers a stunning range of gel polish shades, pigment powders, French products, accessories and 3D styling gels to add a new dimension to nail designs.
“When chatting to a number of friends about their nail businesses, it became clear that there was an opportunity to launch a range or products that offered exceptional quality at a sensible price,” Alison reveals. “Following many late nights, coffee, testing and more testing, Saint Nails products came to fruition.”
The reason behind the brand name falls to Matt, whose nickname for Alison is ‘saint’ owing to her desire to do the right thing.
“I think it’s a compliment,” Alison chuckles. “It works for the brand as I want to do the right thing by nail techs with the products.”
Alison and Matt’s focus is to continue focusing on quality, and don’t have too many ambitions of global domination. Offering over 160 nail shades, hero products include the Diamond range of 5ml gels, which offer an incredible sparkly finish.
Alison reveals: “We don’t want to saturate the colour spectrum; just ensure that the products our customers want are always there when they need them. We have amazing regular customers and spend our time providing what they need, when they need it to ensure their working life is made easier.”
Get your hands on Saint Nails products via www.saintnails.com
Follow the brand on Facebook and Instagram.