4 updates to make to your beauty business in 2025

Kim Ford, global business & beauty education expert, shares ways to make the most of quiet spells to improve your business long-term…

The beginning of a new year is a great time to focus on business administration, such as updating operational and legal documents, and to consider if your marketing strategy, website and social media profiles need refreshing.

Why is it important to update business documents?

Updating your documents each year ensures they are relevant for the future of your business. Laws, regulations and industry standards alter frequently, so your documents must reflect these changes to remain compliant. These include contracts, employee handbooks, operational manuals and financial statements. This will enhance communication with your staff, and align the team with your business goals and expectations. It also means that clients gain clear and accurate information about your business, which builds trust and strengthens relationships.

Completing these processes allows you to identify things that are not working or need updating to prevent legal issues and misunderstandings that could arise from outdated requirements. This fosters a culture of continuous improvement, allowing your business to adapt to the changing market and remain competitive.

1.Operational documents

A standard operational procedures (SOP) document gives a detailed guide of your business’ processes. This is essential for maintaining consistency, efficiency and compliance. It should outline specific procedures and detail step-by-step instructions for day-to-day operations, ensuring that all team members understand their roles and responsibilities. It should also contain relevant policies, compliance documents, safety protocols and any changes in your organisation’s structure.

It is beneficial to collaborate with staff when reviewing this document, so that they can give feedback based on their experiences. This culture of collaboration and adaptability can enhance the operational efficacy of your business.

2. Legal documents

New legislations, court rulings or changes in public policy, can affect the validity of existing documentation. Ensuring that documents reflect the current legal environment and protect the interests of all parties minimises potential disputes and complications in the future.

3. Your marketing strategy

Updating your marketing strategy helps your business to stay relevant in a rapidly changing environment. Market trends, consumer behaviour and technology evolve, and what worked last year may not foster the same results today. Experiment with new ideas, tools and platforms to strengthen customer relationships, your reach and engagement.

4. Business website & social media

Your website serves as the digital storefront for your brand. An outdated design and content can deter new customers. Your social media platforms may also require fresh content and engagement tactics to maintain visibility and relevance. By analysing your performance metrics and consumer feedback, you can refine your online presence, to ensure you attract and retain customers effectively.

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