Are you missing this trick on your social media pages?

As a nail professional, your clients come to you not only for your knowledge and skill, but also because of the experience. The friendship between technician and client becomes a big element of a client’s loyalty. Nail technique and skill is what may initially draw a client to your business, but your personality and character is what makes them stay.

Although business social media profiles need to attain a certain level of professionalism, this doesn’t mean that your online presence needs to be void of all personality. Due to the extent of the current social media landscape and its normative role in business success, displaying digital character and a strong voice is largely accepted and often more effective.

“Creating your own personal style and narrative is what will help you to stand out from the rest, so allow your personality to flourish!” – Issy Berman, PR manager at The Gel Bottle Inc. 

“As long as you’re always being friendly and respectful of everybody within the platform, there’s no reason not to let your personality come across on social media,” says Issy Berman, PR manager at The Gel Bottle Inc. “In the ‘real world’, our friends, family and clients fall in love with us first and foremost because of who we are, and its no different online. Creating your own personal style and narrative is what will help you to stand out from the rest, so allow your personality to flourish!

“In every industry, social media content is incredibly saturated and you need to be able to stand out from the crowd. Posting inspiration is great, and is one of the best things about social media, but you need to be you in order for people to to stop scrolling and hit that all-important ‘like’ button.”

When trying to articulate your personality, simply be yourself and interact with followers in a way that feels true to you. Your clients will soon spot when you’re acting differently online. Find a voice that strikes a balance between personal and professional.

Get engaged
Respond to comments and enquiries in a kind way with personal quips, emojis and coined phrases while being timely in your response. A voice and tone style should include details like brand persona, company catchphrases, personality traits and vocabulary. The smallest details, such as whether you use the term ‘clients’ or ‘customers’ will help to keep writing consistent. If you have multiple people managing your accounts, having a guide to reference keeps your team aligned so it doesn’t seem like your salon is writing from disparate perspectives.

Take advantage of the personal, fun and spontaneous nature of Instagram Stories that disappear after 24 hours of being active, unless you choose to save them to your ‘highlights’ reel. If you do decide to set up a highlights reel of saved Instagram Stories, create an ‘about me’ section with a piece to camera or selection of images/videos that best show off your personality. As well as this, consider an ‘in the salon’ highlight to show potential clients the salon’s atmosphere and nature of appointments.

“Show clients that you are training and learning new things and keeping up-to-date with your education, but I would keep this to your stories,” says Karen Louise, Salon System Gellux expert. “Highlights are a good way to show the different parts of your world. For example, your highlights could be your education/qualifications, behind the scenes, customer reviews, etc.”

Give it face
Putting a face to your business is key – after all, people invest in people. While your Instagram grid shouldn’t be full of Snapchat selfies, consider investing in some candid professional headshots that display your personality. Then, every time your business hits a certain milestone (for example, 1,000 followers), upload one of these to introduce yourself to new followers and customers. This keeps the post professional and business-related while making your business personable.

For more social media tips & tricks, turn to your January edition of Scratch.