AI is changing the beauty salon game: here’s how it can help you stay ahead
By Guest Writer | 10 January 2025 | Business, Expert Advice, Feature, Technology
Richard McCabe, aka the Lifestyle Salon Coach, shares how artificial intelligence can benefit your beauty business…
Love it or hate it, AI is changing how businesses work – and that includes salons. Just like past tech revolutions, if you jump on board early, you’re more likely to come out on top.
Remember when the internet launched in 1993? Some people said it wouldn’t last. By 1995, websites were popping up, but many businesses didn’t want one. Fast forward to 2009 and the Yellow Pages shut down because everyone was online. Then Facebook came along in 2004 and people thought it was just a fad. Now over 3.14 billion people use it every day!
The same thing is happening with AI. It’s here and it’s going to change how we live and work. But don’t be scared – AI can be super helpful for salons, and it’s easier to use than you might think.
What can AI do for your salon?
AI is like a super-smart helper. It can predict what your clients want and quickly answer their questions. You might have dabbled with ChatGPT, asking it questions and using it to draft emails or marketing, but there’s a lot more that AI can do for your business.
Here’s how AI is making a difference in salons:
Better client communication
- Chatbots and virtual assistants: AI chatbots can talk to clients 24/7, answering questions about your services, prices and booking appointments – without you lifting a finger. This means happier clients and more time for you to focus on your work.
- Handling reviews: AI can help you manage customer reviews, responding quickly and in turn, boosting your online ratings and bringing in more business.
Smooth business running
- Smart promotions: AI can send out special offers to clients who haven’t visited in a while, getting them back in your salon and boosting income.
- Managing inventory: AI can predict which products you need based on past trends, avoiding you running out of stock or wasting money on items you don’t need.
Personalised experiences
- Virtual consultations: AI tools can suggest nail services, shapes, colours and styles that suit clients, helping you to offer a personalised experience before they even see you.
Social media success
- Content creation: AI tools, such as DALL·E and Canva Pro, can help you whip up social media posts without a headache.
- Engaging with clients: AI chatbots on social media can respond to client questions at any time of the day.
- Keeping an eye: AI can track what people are saying about your business online and help you respond quickly, keeping your reputation strong.
By jumping on board with AI, you’ll make your salon more efficient, keep clients happy and grow your business. Don’t get left behind – AI is here to stay!