6 top tips for creating the perfect nail service treatment menu

Creating a treatment menu for nail services is not an easy task. With so much to offer, nail appointments have become more bespoke and personal than ever, making it hard to put all services on one menu.

However, making your booking process as easy as possible to navigate is the first step to making an impression on clients, so your treatment menu is key to drawing in and retaining customers.

From the client’s perspective, they want to know exactly what they are booking and have no surprises when arriving at their appointment. If booking a nail service is not as easy as it could be, they may look elsewhere.

Scratch explores how to create successful treatment menus and why clarity is key…

1. Avoid using nail jargon

When it comes to a client booking an appointment, it is more than likely that they won’t understand nail industry jargon and therefore won’t understand what they are booking or what it includes.

“While you may wish to use certain terms, offer in brackets what they mean,” explains Elissa Newton, Lecenté educator.

“For example:

• Enhancements (do you require added nail length?)
• Rebalance/ infill (maintenance of enhancements).”

“Language should be easy to understand, and terminology should be kept straightforward,” adds Jaz Moger, Salon System nail expert. “Everything that is included should be mentioned below the treatment, with add-ons explicitly stated.”

 2. K.I.S.S (Keep It Simple Stupid)

Overwhelming clients with many different nail services and various nail systems can cause confusion when they book appointments. They may book the wrong service, which can cause disappointment when you can’t complete what they are expecting you to, due to lack of time.

“Try and keep your treatment menu as simple as possible,” comments Bryony Howell, brand ambassador at The GelBottle Inc.

“I break mine down into three categories for nail art: Classic Gel Manicure, Gel Manicure with Medium Art and Gel Manicure with Full Art. I have a description and visual examples beneath each category on my online booking system.”

3. Detail additional services

By making it clear what is included in treatments, it is also clear what is not part of the services. Then, have an add-ons section on your treatment menu, where you explicitly state your removal prices and various nail art costs, with image examples so there is no confusion.

4. Make pricing clear

To ensure there is no discrepancy on how much clients will pay, use a booking system where it tells them how much their appointments will cost based on the services they have booked, including any add-ons like nail art. Clients like to know exactly how much they will be paying, so clearly stating prices ensures this.

5. State timings

With clients’ lives becoming increasingly busier, knowing how much time they will spend at their appointments is often the difference between them booking an appointment and not. This is also a good way to manage your time as the nail pro.

6. Choose a font wisely

Making your treatment menu readable is imperative, so choose a font that is clear and easy to read. It is also a good idea to not reduce the font size to squeeze information in. Instead, reword the menu to make more room.