3 ways to ‘spring clean’ your beauty business to reap rewards
By Scratch Staff | 18 April 2019 | Expert Advice, Feature
Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, shares ideals to spruce up your nail or beauty business and benefit your bottom line…
Spring cleaning doesn’t always mean clearing cobwebs and clutter or updating your interior. Indeed, as the high season draws closer and we enter a new tax year, now is the perfect time to check your business is running smoothly and make any necessary improvements.
To make the most of spring and get your business up to scratch ahead of the busy summer period, three areas worth paying attention to are training opportunities, your mani and pedi menu and retail offering.
1 Review training opportunities
Training is essential for boosting beauty business success as it provides staff with the skills vital to delivering the highest level of service to customers. Review what training you want to invest in during the year ahead and plan it in the calendar.
Looking at your business plan, consider how different training opportunities could help you to achieve your goals. Whether you need to focus on teaching the basics of nail art to beginners, refresh the manicure and pedicure techniques of your existing staff or learn about new treatments to expand your portfolio, there are plenty of ways to use training to get your business where it needs to go and create a niche for your business that no competitor is offering.
2 Refresh your manicure & pedicure menu
As you enter the new financial year, spring cleaning your list of services should be a priority to ensure your core business offering is in good shape.
Are there any treatments that have proven less popular? Are there any that customers have requested but you don’t currently provide? Or has a member of your staff recently undergone training in a new skill or technique? Take a look through your treatment offering and ask yourself questions such as these to work out where you might need to reduce, or expand your offering, thinking about how this will play in to your business plan.
There are many manicure and pedicure ranges and systems available – from express mani and pedis with gloves and socks, to deluxe services with salts and scrubs. But remember it’s the pampering that customers are really after. With the manicure being lost as a standard offering as customers opt for express gel polish services, this gives you an opportunity to set yourself apart from the crowd – and showcasing your high-quality services on social media is a sure-fire way to attract new customers .
3 Re-evaluate your retail offerings
Retail products are a fantastic way to generate extra income and many clients love to treat themselves to a spot of retail therapy after an appointment. However, with so many fantastic retail products to choose from, and with so many new, exciting brands popping up all the time, it can be really difficult deciding which items to stock on your shelves.
My top tip is to focus on what will complement your current offering, so that any retail item can by upsold as an add on to a treatment – for instance, why not offer a soothing cuticle cream for aftercare after a manicure, or heel balms for customers keen to keep their skin soft and moisturised between pedicure treatments.
Good luck!