Posts by Sophie Nutt
A reminder to be kind on social media
Now more than ever it is essential that we, as an industry, are stood in solidarity with one another and support each other. As we continue to stay connected online, it is important that this support and kindness remains prevalent on social media. Unfortunately, social media can often bring out a level of unkindness in…
Read More5 ways to keep your social media followers engaged during lockdown
Julie-Anne Larivière, Salon System nail expert and salon owner of Sketched by J-A Nails, shares tips on how to keep your social media followers interested and engaged during lockdown… As we are all unable to work with clients during this time, it can be hard to keep your social media accounts up to date like…
Read MoreWhy should you train in lash services?
Offering an instantly gratifying effect and requiring maintenance appointments at regular intervals – similar to nail services, lash treatments offer an opportunity for nail technicians to expand their skillset, boost income and attract new clients. According to The Guild of Professional Beauty Therapists, almost nine million lash treatments were carried out in the UK across a 12-month…
Read MoreWHAT I’M WEARING: Mihaela Pirliteanu, MP Nails & Beauty
We want to see what you’re wearing on your nails! Mihaela Pirliteanu, of MP Nails & Beauty, wears a dreamy peacock-inspired design. “As a nail artist, these types of intricate, hand painted designs are what I do for my customers and sometimes for myself. “These nails are made from hard gel and I used watercolours…
Read MoreBritney Tokyo reveals summer’s hottest nail art trend
LA-based celebrity manicurist & Scratch columnist for 2020, Britney Tokyo, reveals this summer’s most in-demand nail art trend… I’m going to let you in on a juicy nail art trend that’s a real mood-booster and is set to be huge this summer: fruity nails! Although this isn’t a new trend, it affords feel-good designs that can brighten…
Read MoreWHAT I’M WEARING: Sherrie Farris, Sherrie’s Nails
We want to see what you’re wearing on your nails! Sherrie Farris, of Sherrie’s Nails, wears a pretty pastel bumblebee and daisy-inspired design. “I’ve always loved pastel yellow nails but personally never been brave enough to wear it… Lockdown gave me the opportunity to try it and I love it! I will definitely embrace these…
Read MoreMargaret Dabbs launches Bare Feet range
Renowned podiatrist and foot expert, Margaret Dabbs, has launched the Bare Feet range. Boasting luxurious and effective yet affordable products, the Bare Feet by Margaret Dabbs range comprises great smelling, long-lasting and hard-working ingredients including manuka honey and ginger. The products are designed to carry the Margaret Dabbs London commitment to quality but are affordable,…
Read MoreDipt launches soft pastel trio with Inspiration collection
Choosing shades that are representative of the challenging times the industry has faced, Dipt has launched the three-piece Inspiration collection. The collection comprises soft pastel and dusty shades, including: Kindness – a warming dusty lilac Hope – a delicate pale lilac Dedication – a calming baby pink Dipt is a professional soak-off system using medical…
Read MoreSweet Squared launches free online Light Elegance courses
Sweet Squared has launched two free online education classes each aimed at helping nail professionals master the art of working with the Light Elegance gel system. The classes are designed to give techs a comprehensive introduction to working with both Light Elegance hard gels and the soak-off builder in a bottle, Jimmy Gel. “Right now,…
Read MoreBehind the Brand: Meet Shantelle Booysen, founder of Elim
Striving to change the way therapists think about the traditional pedicure, Elim offers a treatment that uses state-of-the-art ingredients to elevate the experience for both client and pro. While some pedicures rely on the filing of the skin, Elim’s MediHeel pedicure chemically breaks down protein bonds in the skin to remove dead skin cells, leaving…
Read More#NOWTRENDING: Disney crystals with Scarlett Senter
Talented tech, Scarlett Senter, shares how she created this sparkling Disney-inspired design and the inspiration behind it… “During the UK lockdown, my daughter has been watching a lot of Disney movies and this sparked an idea for these nails. Plus, who doesn’t love a bit of Disney? “To create the designs, I used Glitterbels Gel…
Read MoreGoogle searches for D.I.Y beauty treatments spike
The number of Google searches for D.I.Y beauty treatments has quadrupled since March and April 2019, with over one million related queries. The team at Cult Beauty has compared the number of UK Google searches in March and April 2019 to March and April 2020 to reveal the most popular D.I.Y beauty searches during social…
Read MoreOnline retailers could lose £5.9 billion through cyber-attacks
Online retailers could lose £5.9 billion through severe data breaches each year, based on the average cost and frequency of cyber-attacks in the e-commerce sector. Research published by cloud solutions company, iomart, analyses the financial impact of ‘typical’, ‘severe’ and ‘catastrophic’ data breaches to reveal what each could cost top companies and social media platforms.…
Read MoreWHAT I’M WEARING: Karolina Nowak, Magnifique Nails Lab
We want to see what you’re wearing on your nails! Karolina Nowak, of Magnifique Nails Lab, wears a chic 3D French nail look. “I have seen a couple of posts across social media of 3D French nails and I really wanted to take a training course in technique, but unfortunately this isn’t currently possible due to…
Read MoreVictoria Adams on her love for neutral nails & being a glitter make-up artist
Scratch chats to Victoria Adams, owner of Lemonade Beauty, about her love for the nail industry, being a glitter make-up artist and relocating her salon just before the UK lockdown… “I trained in nails in 2018 at a salon school in Kent,” explains Victoria. “I then went on to further my skill set with The Gel Bottle…
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