Posts by Sophie Nutt
Is your social media content ‘shareable’?
Social media has never been so prevalent in the nail industry. While it can be a minefield and extremely difficult to navigate at times (especially due to the ever-changing Facebook and Instagram algorithms), it can be the make or break of any business. Extending your reach beyond your existing following is one of the main focuses of developing…
Read MoreCuccio encourages imagination with latest colour collection
Cuccio has launched its latest colour collection, Imagine, just in time for the spring season. The eight-piece collection features an array of muted pastel shades ranging from soft mauve to slate grey, encouraging nail styles to roam free. Cuccio Imagine includes the hues: I Wish I Endure I Seek I Desire I Crave I Reflect…
Read More#TRENDINGTUESDAY Hannah Leahy, Too Glam To Give A Damn
We want to see the designs trending at your nail desk! Hannah Leahy, of Too Glam To Give A Damn, reveals the classic French manicure has been popular with her clients recently. “I normally try and put people off having a French manicure, however after being inspired by some amazing nail technicians on social media…
Read MoreBio Sculpture Evo launches two new bases
After five years in development, Bio Sculpture Evo has added two new bases to it’s range; Flex and Contour. Evo Flex Base Gel Ideal for short, normal or soft nails Boasts exceptional adhesive properties for long wear Ideal for building the upper arch Cures in 60 seconds Low odour Can be used with silk to…
Read MoreWHAT I’M WEARING: Melissa Whiffen, Moonstruck Nail Studio
We want to see what you’re wearing on your nails! Melissa Whiffen, of Moonstruck Nail Studio, wears a nail look inspired by her local hockey team. “I created these nails using Artistic Colour Gloss in Swag for the base colour. I used Wildflowers and LCN nail paints to create the shade for the Growler design.…
Read MoreIWD 2020: Kelly Christie on surviving a traumatic brain injury & becoming a CND Grand Master
Scratch puts the spotlight on inspiring & successful businesswomen in the run up to International Women’s Day, 8 March… MEET KELLY CHRISTIE Kelly is a traumatic brain injury survivor, public speaker and nail technician. Attending a number of events including the Scottish Brain Injury Forum, Glaxo and Montrose Academy’s Senior Presentation Night, Kelly speaks about…
Read MoreFailure to digitise sees UK beauty industry lose £1.2 billion
The failure to digitise booking processes is threatening the profitability of the UK salon industry, as research from Powered by Flossie shows that £1.2 billion is being lost every year as clients fail to keep their pre-booked appointments. The data shows that a third (30%) of women in London admit to not showing up to…
Read MoreWhy you should already be preparing your client’s summer wedding nails
Preparation for a bridal manicure can begin up to six months prior to the big day, allowing for a thorough consultation, trial manicures and maintenance appointments. “The natural nail can take six months to grow from the matrix to the free edge and so it is ideally best to start the manicure process six months…
Read MoreIWD 2020: How a manicure helps this triathlete to complete the toughest of races
Scratch puts the spotlight on inspiring & successful women in the run up to International Women’s Day, 8 March… Claire-Shea Simonds has been a competitive swimmer and runner since the age of eight, however from 11 years old she began to complete swimming and running with other sports to become a multi-sport athlete. At 14,…
Read More#TRENDINGTUESDAY Amy Watts, Mimi & Co Nail Artistry
We want to see the designs trending at your nail desk! Amy Watts, of Mimi & Co Nail Artistry, has been busy creating nails inspired by Australia’s Mardi Gras celebrations that took place over the weekend. “To create this look, I started with the colour blocked accent nail by creating a rainbow glitter line and…
Read MoreFeminine hues prevail in Artistic Nail Design spring collection
Artistic Nail Design has revealed the Beaute’ In Bloom collection just in time for spring 2020. The six-piece collection sees feminine hues inspired by the blooming flowers of the season, with a colour palette of sweet taupe shades accented by pops of pink finishes from sheer to pearl. “I absolutely love the soft shades of…
Read MoreDana Cecil on why entering a competition helped her nail career
A lifelong passion for nails, positive attitude and fearless nature has seen Dana Cecil open her own salon, Nail Junkie, and rank seventh and fifth in two Next Top Nail Artist (NTNA) competitions, run by Nails magazine. With an inspiring project in the pipeline, Dana sees the future as a chance to grow and continues to fully embrace every…
Read MoreDo you know these top 5 beauty trends for 2020?
US grocery chain Whole Foods Market has revealed its top beauty trends for 2020, where its buyers have predicted the cosmetic and wellness products and ingredients that will go mainstream. 1. Bakuchiol An alternative to retinol, the vegan-friendly ingredient is an extract derived from the seeds of the East Asian babchi plant. Said to be…
Read MoreSalon owner battles to save business from floods
A salon owner is fighting to save her business from the floods caused by Storm Ciara and Storm Dennis that have hit the UK in recent weeks. Brooke Evans is the owner of the Brooke Evans salon in Ironbridge, which has been severely flooded due to the ever-rising water levels of the River Severn and…
Read More6 ways to promote wellness in your salon
Liz McKeon, beauty business expert, reveals six ways to promote wellness in your salon business… “Conduct health ‘wish list’ assessments. Create surveys that let employees share their health ‘wish list’. Such polls can include questions on topics like nutrition and exercise, while also asking how the business can support employee health goals. The more feedback…
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