Posts by Sophie Nutt
Victoria Adams on her love for neutral nails & being a glitter make-up artist
Scratch chats to Victoria Adams, owner of Lemonade Beauty, about her love for the nail industry, being a glitter make-up artist and relocating her salon just before the UK lockdown… “I trained in nails in 2018 at a salon school in Kent,” explains Victoria. “I then went on to further my skill set with The Gel Bottle…
Read MoreHelen Burton-Ward on maintaining nails & your business
Scratch Stars Natural Nail Specialist of the Year 2019 and CND education ambassador, Helen Burton-Ward, shares her advice to maintaining clients’ nails and your business while salons remain closed due to Covid-19… Many of us will have lost a huge chunk, if not all, of our income and will have been inundated with questions form clients on…
Read MoreLiz McKeon launches Salon Business Academy
International speaker, educator and beauty business expert, Liz McKeon, has launched the Liz McKeon Salon Business Academy. The online course combines instructional seminars in an easy-to-follow format that will help to educate, inform and refocus business professionals around the world. The message to beauty pros is: ‘Become remarkable, find more clients, build your dream team…
Read MoreBeauty therapy is third most anticipated post-lockdown activity
It has been revealed that beauty therapy is the third most anticipated post-lockdown activity amongst UK consumers. Data was collected by Kantar Media between the first week of the lockdown and the first week of May to demonstrate how consumer desire to inhale in activities has shifted over the period. The data was gathered from…
Read MoreWHAT I’M WEARING: Diana Pajeva, Diana’s Nail Art
We want to see what you’re wearing on your nails! Diana Pajeva, of Diana’s Nail Art, wears a brown and gold geode-inspired nail look. “In order to create this design I used Gelish shades, Areopuffing Matte Top Coat, Apres art inks, transfer gel with gold foil and gold leaf for details. “When it comes to…
Read More5 tips for nailing social media etiquette
Sweet Squared‘s marketing manager, Rachel Horrocks, shares her top tips for appropriate social media etiquette… “Do thank and encourage your clients to upload post-treatment selfies/nailfies or any pictures of them interacting with you via socials (following tutorials, etc) – you want the exposure and the more people that show off your skills, the easier it…
Read More#TRENDINGTUESDAY Chelsea Tipper, Beauty by Chelsea
We want to see the designs trending on your social media pages! Chelsea Tipper, of Beauty by Chelsea, says that this white botanical design has been popular with clients across her social media platforms. “This white botanical design has been popular, I think, as we are now having warmer weather, and clients would usually want…
Read MoreL’Oreal launches #SupportYourStylist programme to provide aid to salon industry
L’Oreal USA Professional Products has launched #SupportYourStylist, a new initiative that provides aid to the salon industry, which has been greatly affected by Covid-19. L’Oreal USA has partnered with the Professional Beauty Association (PBA) to raise $2.5 million for the PBA Relief Fund, which will be providing immediate relief to stylists for needs such as…
Read MoreWHAT I’M WEARING: Kayley Cairns
We want to see what you’re wearing on your nails! Talented tech, Kayley Cairns, wears extreme nails seeing a patterned green design adorned with Swarovski Crystals. “I sculpted these nails using HD Pro Nails Acrylic on extra long forms from Krista Paulitti. I then decorated with an airbrushed design and gel paints, finishing with Swarovski…
Read MorePerfect the French manicure with Gelosophy French Duo Kit
Launched by Astonishing Nails UK, the Gelosophy French Duo Kit is designed to aid classic French manicure designs over natural nails, acrylic or gel. The duo kit comprises: Gelosophy French Pink, which boasts a flexible base and strong adhesion while also smoothing out any unevenness of the natural nail plate. No base is needed. Gelosophy…
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