What to look for when renting a nail space

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With over 60% of people working in the hair and beauty industry reported to be freelance – and this figure increasing every year, the ways that techs and salon owners can manage their work pattern is changing. Renting a desk or space in a salon is switching up the sector. Why rent a space? “I…

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Townhouse salon brings luxury nailcare to East London

Townhouse spitalfields

Scratch Stars Nail Salon of the Year 2022, Townhouse, has expanded its franchise with the opening of a salon in the historic Spitalfields market, London. The brand’s fifth location, the state-of-the-art space is situated just off Liverpool Street and brings Townhouse’s signature slick décor, digital colour libraries, self-book kiosks and seasonal nail art menu to…

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Nail industry mourns passing of Steven Rhys Wells

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The team at Scratch magazine is saddened by the passing of Steven Rhys Wells, an exceptional nail stylist, creative and educator who was active in the nail industry in the mid 2010s. Welsh native, Steven, worked as an educator and creative director for Cuccio, and travelled the world to demonstrate nail techniques and share his…

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OPI encourages self-expression through 12 nail colours for summer 2022

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OPI’s summer nail colour collection, Power Of Hue, has arrived to send a bold message through nail colour. With a 12-piece palette of mood-boosting summer hues, from electrifying fuschia and turquoise to tangy orange and yellow, OPI wants consumers and pros to use the collection to unleash their creativity and be unapologetically themselves – in…

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7 tips for a more eco salon

Eco beauty

Can you tick off this list of seven eco-friendly ideas? The National Hair & Beauty Federation shares these top tips… Choosing more sustainable ways to run your salon or business will not only save you money, for example in utility bills, but will also help attract new clients who are actively looking for more eco-friendly…

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How to grow your nail business with apprentices

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Multi award-winning salon owner, Liza Smith, reveals why you should consider hiring an apprentice… Do you often find yourself working long hours and turning away clients because your appointment book is full? One way to reduce this stress is to increase your treatment prices considerably. This may cause you to lose clients, but it means…

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Instagram analytics: what you need to know

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You’ve got your posting strategy down, your content is getting hits and your following is gaining momentum. But, how do you keep it up and stay on top of the interests of those following and engaging with your account? The next step in any social media marketing strategy is to track your metrics.  Social media…

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Glitterbels launches hema-free gel polish range for nail pros

glitterbels hema free gel polish

Staffordshire based nail brand, Glitterbels, has unveiled a hema-free gel polish range, launching with 80 stunning shades. Founded by Annabel and Elliott Maginnis in 2018, the Glitterbels range features colour and glitter acrylic powders, gel polish, monomers, essentials, prep products and more. The hema-free gel polish range was introduced at a launch party at The…

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