Posts by Scratch Staff
How to make the most of your beauty qualifications
Anna-Cari Gund, president of CIDESCO, shares her top tips for making the most of your beauty achievements… Achieving a globally renowned beauty qualification can be an amazing feeling. Our CIDESCO graduates know that obtaining a CIDESCO diploma places the world at their fingertips. If you have a qualification you want the world to know about,…
Read MoreWomen from Newcastle are the most body confident in the UK
A nationwide survey of British females has found ladies from the North-East city are the least likely to have hang ups about their bodies. The study by Veet Hair Removal of 2,000 women found 60% of ladies from Newcastle – the highest number of women by UK city – claim they are more than happy…
Read MoreWhat is a nail technician? Discuss…
Bob Giblett, co-owner of Swedish nail product & education provider, Iryna Giblett AB, dissects the role of the nail technician and discusses differing standards across the globe… What is a nail technician? Who you ask and where you ask will produce very different answers! In most countries, nail tekking is not a recognised trade and…
Read MoreMANI MONDAY: Holographic twist
Begin the week the right way with some nail inspiration this mani Monday! This striking set of holographic nails caught our eye, serving up an alternative option as a summer design for those that aren’t a fan of bright, poppy rainbow hues on their talons. The set was created by professional nail artist, Gena del…
Read MoreUK industry welcomes Purple Professional nail products
From Portugal with love…take a peek into the story of Purple Professional, a brand fuelled by its promise of vibrant, quality products for the pro… Bursting with colour and boasting a vast professional product range, the Portuguese Purple Professional brand is making a splash on UK shores; inspiring UK techs with its formulations and design…
Read MoreHow to approach the upsell process & boost beauty profits
Naomi Mogg, educator for ASP, reveals why upselling treatments is one of the easiest ways to increase revenue and grow retail sales… Many therapists miss valuable opportunities to upsell because they feel that they are not ‘a salesperson’. However, you don’t need to be a salesperson to upsell – you just need to make a few…
Read MoreHow to squeeze in all regular clients this busy summer season
Jamie Long, lead HD Brows stylist, serves up advice on ensuring your clients are kept satisfied with the appointments they need this busy summer season, and details more about the HD Brows treatment… Summer is in full swing and for once we are enjoying some warm weather. Most of us including probably all our clients…
Read MoreDiscover the latest CND™ innovation at July Xperience Day
CND™ and Sweet Squared are to host Xperience Days in the UK and Ireland to reveal the brand’s latest innovation, SHELLAC LUXE, to professionals. The Xperience Days will take place 1 and 2 July across nine locations including Birmingham, Bristol and Cambridge, as well as at Sweet Squared head office and partner locations in Leeds, Dublin, Edinburgh, Glasgow…
Read MoreThe importance of retailing in a salon environment
Rebecca Judic, HD Brows business development manager, explores why retailing is crucial to a salon mechanism… Life as a busy salon owner is never straight forward. Every day you are spinning plates, managing and motivating your team, exceeding your customers’ expectations, keeping on top of bills and generally making sure your business is running as…
Read MoreMeet Madelene Wolf, Nailympia Global Champion 2017
Esteemed tech, Madelene Wolf, reveals more about her competition journey, and the story that led up to her being crowned Nailympia Global Champion 2017… Q: What year did you join the nail industry and train in nails? A: I began my education in Gothenburg in 1997, but did not start working in nails that year.…
Read More