Posts by Scratch Staff
Get set for summer with a playful lilac manicure
Nina Subasic, in partnership with Salon Services, reveals how to create a fun and playful lilac manicure – with an eye-catching finish for spring/summer. “Summer is the season of rosé, beach days, shorts, and colourful nail polish,” she comments. “Thankfully for us, pastels are always on trend, which makes this look ideal for clients looking…
Read MorePoints to consider before purchasing nail products
Samantha Sweet, co-founder of nail & beauty distribution & education company, Sweet Squared, offers advice for those looking to enhance their professional nail kit… When buying professional products, you should be looking for a company that asks questions such as what certificates you have. If you don’t have certificates, does the company offer training? If…
Read MoreFootlogix launches Implement Kit for pedicure pros
Professional footcare brand, Footlogix, has launched a four-piece implement kit for pedicurists. Crafted with high quality, medical grade Solingen Stainless Steel the tools are designed to help make pedicure services more efficient and effective. The tools are: Footlogix Toenail Nipper Concave Jaw with double spring – for controlled cutting of toenails. Footlogix Flat Edge Toenail…
Read MoreTop tips for taking a perfect nail photo
Scratch Stars award-winning blogger, Natasha Lee, reveals her top tips to perfecting an attention-grabbing nail design… The two biggest things that can make or break a business, in my opinion, are word of mouth and social media presence. You need to make sure that both are positive, and it’s crucial that you keep your business…
Read MoreThe Gel Bottle Academy celebrates birthday with super training offers
The Gel Bottle Inc. is commemorating the first birthday of its Brighton Academy with offers on its training courses. Dubbed as ‘amazing nail industry education combined with business tips and a super fun atmosphere’, the courses are ideal for those looking to ‘propel their career’. Offers are available for a limited time only and are:…
Read MoreWhat does ‘for the love of the nail game’ actually mean?
Phoenix VanDyke, US tech & Winner Of Winners champion at Nailympia USA 2017, discusses what ‘the love of the nail game’ actually means… How many times have you heard someone say, ‘I love doing nails’ or ‘this is my passion’, or, ‘if you love what you do, you never work a single day in your…
Read MoreHow to make your beauty business appeal to new & expectant mums
Helena Linsky, co-director of Q61, reveals how to make your beauty business mum-friendly… For Mother’s Day promos and across the entire year, it’s important to consider how you can implement in-salon initiatives that are mum-friendly. Mum-to-be and new mum clients tend to have slightly different needs to your other clients, and so in order to…
Read MoreNail tales from Ralph & Russo’s SS19 Paris showcase
Scratch Stars Session Stylist of the Year 2018, Nickie Rhodes-Hill, reveals the nail antics at Ralph & Russo’s Paris Haute Couture show for spring/summer 2019… My team and I were asked to provide a nail look for Ralph & Russo’s haute couture show, and met at 5am on the day of the show at the…
Read MoreWays to offer exceptional customer care
Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, reveals her top tips for showing clients you care and enhancing their treatment experience… With competition in the nail industry so fierce, going the extra mile to care for your customers during their appointment can make a dramatic difference when it comes to…
Read MoreEnhance beauty treatments with self-heating Cowrie Lava Shell
Shared Beauty Secrets has launched a self-heating/self-cooling massage tool; an ideal addition to facial treatments, massages, manis & pedis. The Cowrie Lava Shell utilises the technology of the award-winning Lava Shells treatments to allow therapists to introduce a luxurious, chargeable extra easily and efficiently. Available to UK spas and salons from April 2019, the Cowrie…
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