Posts by Scratch Staff
NSI unveils Balance PolyPaste enhancement system
Add to your enhancement offering with NSI’s Balance LED/UV PolyPaste range. LED and UV cured, the gel-hybrid system is versatile; it can be used for adding durability to the natural nail or creating enhancements with tip and overlay or sculpting methods. PolyPaste sees a thick, paste-like viscosity, allowing for easy building for all skill levels. The…
Read MoreA #QuickChipFix with Treatwell
Yesterday, I made my way to the highly quirky and graffiti-filled streets of Shoreditch for an innovative pop-up event hosted by Treatwell, promoting how easy it is to fix a nail chip with their beauty booking app. The event was solely based on the quick-witted twist on words of chips, #QuickChipFix, referencing nail polish chips…
Read MoreTips for a comfortable wax service this summer
Salon System educator & wax specialist, Lisa Stone, serves up her top tips for a comfortable wax service this summer… 1. Ensure you prep correctly Skin can become a little drier in the summer so encourage your clients to exfoliate 24hrs before waxing and pay particular attention to knees, toes, and elbows. This will help…
Read MoreCelebrate CND™’s 40th anniversary with exclusive releases
Celebrate CND™’s 40th anniversary in style with a host of ruby-inspired goodies – all available via Sweet Squared. Create inspired designs with the CND Shellac™40th Anniversary Pro Kit. The pack sees CND Shellac™ in Wildfire, Base Coat, Duraforce Top Coat and a 40-pack of Swarovski Ruby Crystals. It also includes a Swarovski Crystal Nail Art Booklet,…
Read MoreHelp your business rise to all occasions this summer
Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, serves up top tips to help clients prepare for summer events – while you boost your bottom line… Summer has finally arrived, and with it, so has occasion season. With so many weddings, parties and other notable events taking place over the next few…
Read MoreHow to raise your profile in the beauty & hair sectors
Dave Horton, director of Associated Beauty Therapists (ABT), reveals how you can increase your impact in the wider industry & show off your skills successfully… When was the last time you shouted about how great you are? You have a loyal group of clients who, no doubt, love to recommend you, and you market your…
Read MoreHere’s what happened at Slovenian nail competition, Nail Design 2019
Multi-award winner and founder of Nabuno, Sue Davies, reveals nail tales from a trip to Slovenia, at which she lent her judging expertise to the Nail Design 2019 competition… Last winter, I received a message from a nail buddy, Mojca Janezic, from Slovenia. Mojca owns Akademija Studio Lepota – a specialist nail academy; one of…
Read MoreNail tales from the Ibiza Fashion Festival
In her second blog instalment for Scratch, Suzanne Clayton of Souz Nails & Beauty and Souz & Co reveals more about the nail antics at Ibiza Fashion Festival… “Souz and co arrived at Ibiza Fashion Festival with 280 pre custom made tips ready to apply to the models. As always, we were ready for the…
Read MoreIbiza calling…for bold, bright nails
Suzanne Clayton of Souz Nails & Beauty and Souz & Co blogs for Scratch following an exciting fashion nails opportunity in Ibiza – at which she and a team were called upon to share their skills… “In February 2019, I was asked to start a fashion nail team, Nails by Souz and Co, following great…
Read MoreHow to market male grooming services
Are you boosting your beauty business by opening up your doors and treatments to male clients? Here, the experts reveal how to market yourself successfully… “You already have a strong female clientele base and these clients may have husbands, boyfriends, fathers, brothers, uncles and friends – all potential customers at your fingertips,” explains Lisa Stone, Salon…
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