Posts by Scratch Staff
Meet Madelene Wolf, Nailympia Global Champion 2017
Esteemed tech, Madelene Wolf, reveals more about her competition journey, and the story that led up to her being crowned Nailympia Global Champion 2017… Q: What year did you join the nail industry and train in nails? A: I began my education in Gothenburg in 1997, but did not start working in nails that year.…
Read MoreWinners of UK Nail Tech competition announced at Beauty UK
The winners of the UK Nail Tech competition, which took place 20-21 May at the Beauty UK trade show, have been announced. The competition, administrated by Denise Wright, sees techs compete for trophies and accolades in the likes of Top Tech Permanent Polish, Salon Nail Challenge and, new for 2018, Designer Disc and Top Tech…
Read MoreImportance of appearance at work evaluated by uniform expert
Lana Gormley of Buttercups Uniforms, workwear supplied for the beauty and health industries, explains the importance of a professional appearance at work – and top tips on choosing a uniform… “When you work in a professional beauty and aesthetic industry, your appearance, and that of your staff, is of vital importance. A uniform shows a level…
Read MoreWin a Celina Rydèn Art Kit with Light Elegance UK
Calling all creatives! See if you can get your hands on a brand new Signature Series Art Kit (worth over £115!) from Light Elegance UK – in collaboration with Swedish nail artist extraordinaire, Celina Ryden. Celina, who boasts an Instagram following of over 190K, has lent her artistic eye to ensuring each of the two…
Read MoreKey ways to ensure healthy feet this summer
Dr Bharti Rajput MBE, foot expert and podiatrist, reveals her top tips for healthy feet this summer… Avoid New Sandal Scandal When the better weather arrives, we’re often tempted to buy a new pair of sandals to treat our feet. Ensure that your sandals fit well the moment you buy them and if they need…
Read MoreSoftware expert suggests selling emotions to engage clients
Slawomir Gawlowski, business development coach at salon software company, Versum, reveals a new tactic; using emotion, to help engage clients… “The astonishing potential of powerful emotions should be employed at the very onset of a business undertaking. Before you start promoting any products or services, give your business a unique personality. Use it to create an exceptional…
Read MoreGood health, safety & hygiene practices at the nail desk
Head educator for Faby, Alessandra Marchesi, encourages you to assess your current working practice for any bad habits – and serves up top tips for maintaining high standards of practice Even as experienced and highly qualified professionals, bad habits can creep up in terms of health, safety and hygiene. You need to make sure that…
Read MoreTattoos on nails pop up in America
An American pop-up business has spurred up intrigue by offering tattooed nail art, where the nail plate is tattooed with a design. Needle Nails, a collaborative effort between US fashion consultant, Ambie Stapleton and her tattoo artist friend, Christian Boyd, sees the nail plate inked with a needle for a look that lasts until the area grows…
Read MoreScratch Stars Awards finalists 2018 revealed
THE SCRATCH STARS AWARDS 2018: MEET THE FINALISTS The results are in! See which techs, salon, teams and influencers have made the grade in the Scratch Stars Awards 2018 and count down to Scratch’s hotly anticipated Summer Party – at which the winners will be announced… L&P Tech of the Year sponsored by: Carrie-Leigh…
Read MoreReduce service times with INK London E-File training
INK London invites you to refine nail enhancements with ease and help cut down your service time with its E-File Proficiency Diploma. Fully accredited by The Guild, the diploma has been been designed to provide techs with the confidence and knowledge to succeed with e-files and attendees must be qualified in hard gel or acrylic…
Read MoreHow to create epic social media content
Theresa Cientanni, marketing expert and founder of My Social Salon, reveals how to create exciting and engaging social media content for your nail business… We all lead busy lives, so the last thing we want to do is spend hours creating and researching content ideas. There are two main types of content you should be…
Read MoreWinners of the LCBT Star Awards for students revealed
Last Friday, Scratch editor, Helena, and I travelled to London to attend the annual LCBT Star Awards, which serve to recognise talented, hardworking students from the college. A glamorous affair, the awards were held at the Hilton Hotel next to London Victoria where guests were greeted with cold refreshments upon arrival. Everybody then found a…
Read MoreAn insight into Bio Sculpture’s business development workshop
Yesterday, I had the opportunity to join Bio Sculpture and some of its nail technicians for a unique workshop on how to attract and retain clients. Claire Aggarwal, head of business development at Bio Sculpture, led the workshop and had plenty of tips to share, owing to her former role as founder of Perfect 10,…
Read MoreHow I juggle nail tekking around my family life
“You just do nails” No, just “doing nails” doesn’t come close. Erica Turley (nee Horton), founder of The Nail Barn, Staffordshire, reveals her journey into the nail industry… I spent years working as a nurse and health visitor. I had worked in healthcare from the age of 16 and knew absolutely nothing else. From the…
Read MoreSophia Webster nail tales from London Fashion Week
After walking through an ordinary record shop in the centre of London’s Soho and into its basement area, I suddenly found myself cocooned in a magical wintry wonderland, which was the scene for accessories designer Sophia Webster’s new season showcase, I Scream for Ice Queens. Feeling both surprised and amazed by my new surroundings, I…
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