Posts by Scratch Staff
How to boost salon retail sales
Techs – it’s time to use your nail and beauty knowledge to turn up the heat on product sales and increase revenue. DAVE HORTON, director of ABT, serves up his top retail tips… One of the most overlooked, and easiest to rectify, areas where beauty and nail businesses lose money is through ineffective retailing. Whether…
Read More7 lessons I learnt at London Fashion Week
Daniella Camilleri, a newbie nail artist of No Chips Allowed, shares her experience from working her first Fashion Week show for Eudon Choi backstage on Pebbles Aikens’nail team… #1 Aside from all black, wear something comfy and flexible. That goes for shoes, too. You will also spend most of your time kneeling or sitting on the floor, so…
Read MoreExpand your product range with CJP Nail Systems
CJP Nail Systems is proving popular with nail pros nationwide, seeing an L&P system at its core with an array of coloured powders that leaves customers and techs alike spoilt for choice. Founded by Jemma Porch in late 2015, CJP also offers the highly pigmented, super durable C Jel P range, which soaks off in 10…
Read MoreBranding tips to make your nail salon stand out
Brand your salon to ensure it stands out from the crowd with top tips from Andrew Dark, director and co-owner of printwear and branding specialists, Custom Planet Setting up a nail salon can be the start of something exciting, but with so many up and down the country, it can be difficult to know how to…
Read MoreHome nail kits & undercured product has led to an ‘allergy epidemic’
The British Association of Dermatologists has issued a warning that (meth)acrylate chemicals, found in acrylic, gel and gel polish systems, are causing ‘a contact allergy epidemic’ in the UK and Ireland. Their concerns are based on a European study that has found that 2.4% of people tested had an allergy to at least one type…
Read MoreExperiment with earthy nail tones for quirky design results
With the autumn/winter season nearing, dabble with new design ideas and get your hands on new collections to create fashion-forward nail results. Rachel Horrocks, nail tech and content marketing manager for Sweet Squared, has embraced autumn by getting creative with brush strokes, colours and trends, Here, she reveals how to create a design using all…
Read MoreFindings show that one in 12 workers miss out on holiday entitlement
New research from the Trades Union Congress (TUC) has revealed that more than two million UK workers are not getting the minimum amount of paid leave they are entitled to. What’s more, over half of those are not getting any paid leave at all. The National Hairdressers Federation (NHF), which supports the hair, beauty and barbering…
Read MoreHow to service clients suffering with eczema
Do you know how to help clients with the common yet chronic skin condition of eczema? As sometimes present on the hands and arms, your pre-treatment consultation should see you able to identify the condition, and adapt your treatment if needed. Alice Lambert, director of services at National Eczema Society, shares her advice… What is eczema? Eczema, also…
Read MorePack your mobile kit like a pro with these top tips
“Make sure you have a good case to store your products upright and neatly for easy access,” advises Rachel Gribble, Salon System educator. “Packing things the same way makes it easier when packing up after a treatment. Plus, it also helps to keep your kit neat. There are lots of good cases available; they come…
Read MoreHow to make the most of your beauty qualifications
Anna-Cari Gund, president of CIDESCO, shares her top tips for making the most of your beauty achievements… Achieving a globally renowned beauty qualification can be an amazing feeling. Our CIDESCO graduates know that obtaining a CIDESCO diploma places the world at their fingertips. If you have a qualification you want the world to know about,…
Read MoreWomen from Newcastle are the most body confident in the UK
A nationwide survey of British females has found ladies from the North-East city are the least likely to have hang ups about their bodies. The study by Veet Hair Removal of 2,000 women found 60% of ladies from Newcastle – the highest number of women by UK city – claim they are more than happy…
Read MoreWhat is a nail technician? Discuss…
Bob Giblett, co-owner of Swedish nail product & education provider, Iryna Giblett AB, dissects the role of the nail technician and discusses differing standards across the globe… What is a nail technician? Who you ask and where you ask will produce very different answers! In most countries, nail tekking is not a recognised trade and…
Read MoreMANI MONDAY: Holographic twist
Begin the week the right way with some nail inspiration this mani Monday! This striking set of holographic nails caught our eye, serving up an alternative option as a summer design for those that aren’t a fan of bright, poppy rainbow hues on their talons. The set was created by professional nail artist, Gena del…
Read MoreUK industry welcomes Purple Professional nail products
From Portugal with love…take a peek into the story of Purple Professional, a brand fuelled by its promise of vibrant, quality products for the pro… Bursting with colour and boasting a vast professional product range, the Portuguese Purple Professional brand is making a splash on UK shores; inspiring UK techs with its formulations and design…
Read MoreHow to approach the upsell process & boost beauty profits
Naomi Mogg, educator for ASP, reveals why upselling treatments is one of the easiest ways to increase revenue and grow retail sales… Many therapists miss valuable opportunities to upsell because they feel that they are not ‘a salesperson’. However, you don’t need to be a salesperson to upsell – you just need to make a few…
Read More