How to attract clients with your nail photos & videos

Heart nails photo

Award-winning nail vlogger, Natasha Lee, reveals why you should embracing editing to creating striking nail snaps & content to attract attention… Editing sounds daunting, and even though I spend about 80% of my time editing, it still causes me stress! However, for business promotion, a plethora of tools are available that are super user-friendly and…

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How to make your salon business stand out

Naf! salon 4

Tammy Koslowski, owner of Glasgow’s award-winning NAF! Salon, reveals how to make your beauty business stand out from the competition… It goes without saying that the nail industry is huge. In any given town, you can bet that there will be multiple salons or mobile technicians, so how can you ensure that you stand out…

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Help clients prep for wax appointments with Waxperts tips

Waxing

Does your client know how to prep for their wax appointment? With ten years’ experience in waxing, the team at Waxperts highlight some top tips… Research: Choose a salon that you have read great reviews on or have been recommended by a friend. You can find a Waxperts Salon on their Salon Map on the Waxperts website, www.waxpertswax.com…

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App launches nail salon finding update

Nailbuff

NailBuff, a nail colour matching app, has revealed a new feature that connects users with local salons and nail technicians. The app sees a touch screen-controlled colour spectrum that the user can move through, as well as the ability to import an image or even use the phone’s camera to capture a colour. Using that,…

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Cure at speed with the Light Elegance LEDdot

Light elegance leddot on table

Light Elegance UK has unveiled the LEDdot, a cute, handy powerhouse that’s smaller than the LEDPlus+ with exceptional cure for Light Elegance UK products. It features a 100% reflective interior with removable base place that’s ideal for pedi curing, and has powerful 36W output. What’s more, the 120-second setting has low power output for hard…

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What it takes to become a nail industry educator

Educator (1)

Industry veteran and Scratch Stars award winner, Sue Davies, reveals what it means to be an educator in the nail realm… Education is one of the most important areas in our industry. It drives us towards our goals or skill enhancement and helps us to build our career. However, in today’s world of accredited training,…

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What to do during a slow spell at work

Nails coffee (1)

Naomi Mogg, educator for ASP, reveals how to make the most of any business downtime… If your business is suffering from a dip in clients in the lead-up to the Christmas rush, there are a number of ways you can increase your turnover and keep thriving. Consider giving your VIP clients an exclusive deal, such…

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Tips to help prevent back pain caused by tekking

The london wellness centre

Dr. Joanna Lowry-Corry, clinical director and Doctor of Chiropractic at the London Wellness Centre, serves up practical advice to help aid posture and prevent pain caused by day-to-day nail tekking… Due to the nature of a nail technician’s job, I would expect many to experience headaches and neck pain, with the possibility of radiating arm…

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8 ways to stop social media taking over your life

Social media (1)

It can be a powerful marketing tool – yet sometimes a source of pressure to constantly be answerable to clients; so has social media become bittersweet? Scratch speaks to beauty business owners about how they balance social media marketing with their personal life and how to beat the digital burnout… 1. Turn on automatic replies.…

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How & why you should vlog

Vlog laptop (1)

Natasha Lee, nail tech and award-winning YouTuber, reveals why video is vital to your nail business… In the ever-changing social world, video takes the forefront on every social media platform. Algorithms give preference to video, which is why you may see many still picture quotes on Facebook produced as a video with background music playing.…

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How to boost salon retail sales

Money girl

Techs – it’s time to use your nail and beauty knowledge to turn up the heat on product sales and increase revenue. DAVE HORTON, director of ABT, serves up his top retail tips… One of the most overlooked, and easiest to rectify, areas where beauty and nail businesses lose money is through ineffective retailing. Whether…

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7 lessons I learnt at London Fashion Week

Daniella camilleri lfw

Daniella Camilleri, a newbie nail artist of No Chips Allowed, shares her experience from working her first Fashion Week show for Eudon Choi backstage on Pebbles Aikens’nail team… #1 Aside from all black, wear something comfy and flexible. That goes for shoes, too.  You will also spend most of your time kneeling or sitting on the floor, so…

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Expand your product range with CJP Nail Systems

Photo 12 06 2018, 13 28 11 (1)

CJP Nail Systems is proving popular with nail pros nationwide, seeing an L&P system at its core with an array of coloured powders that leaves customers and techs alike spoilt for choice. Founded by Jemma Porch in late 2015, CJP also offers the highly pigmented, super durable C Jel P range, which soaks off in 10…

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Branding tips to make your nail salon stand out

Nail salon

Brand your salon to ensure it stands out from the crowd with top tips from Andrew Dark, director and co-owner of printwear and branding specialists, Custom Planet Setting up a nail salon can be the start of something exciting, but with so many up and down the country, it can be difficult to know how to…

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