Posts by Scratch Staff
A pedi pamper session at beauty editor hotspot, DryBy
While working in London this week, I stepped into the DryBy London salon on Mortimer Street to experience a pedicure. I was working in tandem with session stylist, Marian Newman, who suggested that DryBy was a salon experience that I really should explore. Adored by consumer beauty editors owing to its slick services and central…
Read MoreTop tips: Controlling odour during a L&P service
It is your responsibility to ensure any odour from an L&P service is kept to a minimum. There are some simple steps you can build into your work practises to aid with this… Use disposable towels for wiping off and dispose of between clients. Always use a lidded bin that is regularly emptied. Using a…
Read MoreHow to attract clients with your nail photos & videos
Award-winning nail vlogger, Natasha Lee, reveals why you should embracing editing to creating striking nail snaps & content to attract attention… Editing sounds daunting, and even though I spend about 80% of my time editing, it still causes me stress! However, for business promotion, a plethora of tools are available that are super user-friendly and…
Read MoreHow to make your salon business stand out
Tammy Koslowski, owner of Glasgow’s award-winning NAF! Salon, reveals how to make your beauty business stand out from the competition… It goes without saying that the nail industry is huge. In any given town, you can bet that there will be multiple salons or mobile technicians, so how can you ensure that you stand out…
Read MoreHelp clients prep for wax appointments with Waxperts tips
Does your client know how to prep for their wax appointment? With ten years’ experience in waxing, the team at Waxperts highlight some top tips… Research: Choose a salon that you have read great reviews on or have been recommended by a friend. You can find a Waxperts Salon on their Salon Map on the Waxperts website, www.waxpertswax.com…
Read MoreApp launches nail salon finding update
NailBuff, a nail colour matching app, has revealed a new feature that connects users with local salons and nail technicians. The app sees a touch screen-controlled colour spectrum that the user can move through, as well as the ability to import an image or even use the phone’s camera to capture a colour. Using that,…
Read MoreCure at speed with the Light Elegance LEDdot
Light Elegance UK has unveiled the LEDdot, a cute, handy powerhouse that’s smaller than the LEDPlus+ with exceptional cure for Light Elegance UK products. It features a 100% reflective interior with removable base place that’s ideal for pedi curing, and has powerful 36W output. What’s more, the 120-second setting has low power output for hard…
Read MoreWhat it takes to become a nail industry educator
Industry veteran and Scratch Stars award winner, Sue Davies, reveals what it means to be an educator in the nail realm… Education is one of the most important areas in our industry. It drives us towards our goals or skill enhancement and helps us to build our career. However, in today’s world of accredited training,…
Read MoreWhat to do during a slow spell at work
Naomi Mogg, educator for ASP, reveals how to make the most of any business downtime… If your business is suffering from a dip in clients in the lead-up to the Christmas rush, there are a number of ways you can increase your turnover and keep thriving. Consider giving your VIP clients an exclusive deal, such…
Read MoreTips to help prevent back pain caused by tekking
Dr. Joanna Lowry-Corry, clinical director and Doctor of Chiropractic at the London Wellness Centre, serves up practical advice to help aid posture and prevent pain caused by day-to-day nail tekking… Due to the nature of a nail technician’s job, I would expect many to experience headaches and neck pain, with the possibility of radiating arm…
Read More8 ways to stop social media taking over your life
It can be a powerful marketing tool – yet sometimes a source of pressure to constantly be answerable to clients; so has social media become bittersweet? Scratch speaks to beauty business owners about how they balance social media marketing with their personal life and how to beat the digital burnout… 1. Turn on automatic replies.…
Read MoreHow & why you should vlog
Natasha Lee, nail tech and award-winning YouTuber, reveals why video is vital to your nail business… In the ever-changing social world, video takes the forefront on every social media platform. Algorithms give preference to video, which is why you may see many still picture quotes on Facebook produced as a video with background music playing.…
Read MoreHow to boost salon retail sales
Techs – it’s time to use your nail and beauty knowledge to turn up the heat on product sales and increase revenue. DAVE HORTON, director of ABT, serves up his top retail tips… One of the most overlooked, and easiest to rectify, areas where beauty and nail businesses lose money is through ineffective retailing. Whether…
Read More7 lessons I learnt at London Fashion Week
Daniella Camilleri, a newbie nail artist of No Chips Allowed, shares her experience from working her first Fashion Week show for Eudon Choi backstage on Pebbles Aikens’nail team… #1 Aside from all black, wear something comfy and flexible. That goes for shoes, too. You will also spend most of your time kneeling or sitting on the floor, so…
Read MoreExpand your product range with CJP Nail Systems
CJP Nail Systems is proving popular with nail pros nationwide, seeing an L&P system at its core with an array of coloured powders that leaves customers and techs alike spoilt for choice. Founded by Jemma Porch in late 2015, CJP also offers the highly pigmented, super durable C Jel P range, which soaks off in 10…
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